Company Website

https://www.mengniu.com.cn/

Company Introduction

Mengniu Group was established in Inner Mongolia Autonomous Region in 1999, headquartered in Hohhot, and is one of the top seven dairy companies in the world. Mengniu focuses on providing nutritious, healthy, and delicious dairy products to Chinese and global consumers, forming a rich product matrix including liquid milk, ice cream, milk powder, cheese and other categories. In the fields of high-end pure milk, low-temperature yogurt, high-end fresh milk, cheese and other fields, Mengniu holds a leading market share.

Product concept, highlights and added value

As a newly launched functional yogurt of Guanyiru, Xingdongpai adds the professional strain MN Gup, known as "lean bacteria". With the small and powerful power of probiotics, it increases the number of "pseudo bacteria" in the intestine, regulates intestinal function, inhibits fat accumulation, promotes leptin secretion, and helps every Chinese consumer who pays attention to weight management. One bottle per day can cultivate a waistline and bring daily vitality and mobility.

At the same time, Xingdong Pai also adds the star ingredient of the body control era - white kidney bean extract, which can effectively block carbohydrates, promote intestinal peristalsis, eliminate free radicals in the body, easily achieve body control goals, lose belly, and develop a delicate S-shaped curve.

While focusing on its functions, Guanyiru has never relaxed its pursuit of deliciousness: retaining the silky taste fermented from 100% raw milk, incorporating a fresh and refreshing green apple flavor, each bite is a delightful and delicious experience; Paired with a healthy and minimalist formula of 0 sucrose, the health and deliciousness of Xingdong Pai coexist.

Product Images

Please briefly describe how your product communicates with consumers

The fast-paced lifestyle habits of contemporary people, such as staying up late, sitting for long periods, and taking out food, have made abdominal fat accumulation a problem for many young people, leading to a sharp increase in demand for fat reduction and plasticity.

Starting from the needs of consumers, Guanyiru has created a "shapeshi" that can effectively reduce fat. With a professional and scientific formula for nourishing probiotics, it makes weight loss and shaping easier.

In terms of product naming, "Xingdong Pai" adopts a fun pun, which means that the product can bring consumers daily vitality and action, and under the company of "Xingdong Pai", they can enjoy life enthusiastically; On the other hand, it expresses the good wishes of Guanyiru for consumers to become more and more stylish.
In terms of formula, select the highly active probiotic MN-Gup to increase the number of Bacteroidetes in the intestine, inhibit fat accumulation, and promote leptin secretion. One bottle per day can help develop a waist curve; Adding white kidney bean extract can effectively inhibit the activity of amylase, block starch decomposition, and reduce glucose absorption; A lightweight formula with 0 sucrose, delicious and affordable.

Through scientific supplementation of probiotics, weight loss can be shaped into a lifestyle and diet, and consumer needs can be met in a simpler and easier way. This is a new achievement of Guanyiru continuous exploration of more suitable health solutions for Chinese people.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

Young urban women who have a need for weight loss, shaping, and slimming their waists live in high-end cities, pursuing high-quality and refined lifestyles, and emphasizing body management.

Weight/Volume per Pack

200g

Price per Item

8.9/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS