Company Website

https://www.mengniu.com.cn/

Company Introduction

Mengniu Group was established in Inner Mongolia Autonomous Region in 1999, headquartered in Hohhot, and is one of the top seven dairy companies in the world. Mengniu focuses on providing nutritious, healthy, and delicious dairy products to Chinese and global consumers, forming a rich product matrix including liquid milk, ice cream, milk powder, cheese and other categories. In the fields of high-end pure milk, low-temperature yogurt, high-end fresh milk, cheese and other fields, Mengniu holds a leading market share.

Product concept, highlights and added value

“Shifenshun” is a functional yogurt created by Guanyiru based on the logic of dietary supplementation. It uses a professional formula of probiotics and functional ingredients to nourish the digestive system of Chinese people, improve intestinal problems, and provide a healthy experience of moistening the intestines and defecating for the new generation of families who value health.
In terms of product naming, "very smooth" uses interesting puns. On the one hand, it means that the product can nourish consumers' intestines and stomach, making the body smooth all the way; On the other hand, it expresses the good wishes of Guanyi Milk for consumers to have a smooth and prosperous day.
In terms of formula, Probio-M8, a highly active probiotic derived from breast milk, was selected with a high acid tolerance and survival rate of 97%. It can reach the intestines alive, enhancing intestinal vitality and promoting digestion for consumers; At the same time, functional ingredients such as Manuka honey imported from New Zealand have been added, which is rich in fructose and can moisten the intestines, promote digestion and absorption in the body, and have strong anti-inflammatory and antibacterial functions, nourishing the gastrointestinal tract and stabilizing its state.

Product Images

Please briefly describe how your product communicates with consumers

Irregular diet, overeating, sitting for long periods of time, staying up late under pressure, weight loss and dieting, large and swollen stomachs, and various gastrointestinal problems make life suffer greatly.
As a leader in Chinese health yogurt, Guanyiru focuses on improving the health of Chinese people. "Shi Shi Shun" is a newly launched Runyang Gastrointestinal Functional Yogurt developed by Guanyi Milk to address the gastrointestinal issues of the new generation of smart households. From the perspective of gastrointestinal health, the highly active probiotic Probio-M8 derived from breast milk has been discovered, with a gastric acid resistant survival rate of up to 97%. It can live and reach the intestine directly, regulating the gut microbiota and enhancing vitality for consumers; Specially added is Manuka honey imported from New Zealand, which is rich in fructose and can moisten the intestines, promote digestion and absorption in the body, and has strong anti-inflammatory and antibacterial functions, caring for and stabilizing the intestinal state.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

The new generation of smart families with core communication issues related to gastrointestinal digestion live in high-end cities, pay attention to health management, and have a high demand for intestinal regulation and digestion promotion.

Weight/Volume per Pack

200g

Price per Item

8.9

Storage requirements

冷藏（0-4℃）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS