Company Website
http://www.sh600696.com/product-item-73.html
Company Introduction
ZUI is a new cultural liquor brand created by Shanghai Guijiu Co., Ltd. in 2023 for the fashionable lifestyle of young consumer groups. The product is brewed with Zhanggong water source and pure grain, and the compound Zhanggong and sauce Daqu are supplemented by the traditional Laowu Zheng process. It is aged in Hongyan "Tianfu Cave" in 12 months, making the 42-degree wine cellar smell comfortable, grain aroma harmonized, sweet and clean, round and sweet, and committed to creating "the first taste of white wine for young people".
Product concept, highlights and added value
ZUI is backed by Shanghai Guijiu Wine Body Research Institute, relying on cooperation with industry institutions such as China Food Fermentation Research Institute and China Wine Association, integrating supply chain advantages and conducting fine quality control to ensure quality. The product is brewed with Zhanggong water source and pure grain, and the compound Zhanggong and sauce Daqu are supplemented by the traditional Laowu Zheng process. It is aged in Hongyan "Tianfu Cave" in 12 months, making the 42-degree wine cellar smell comfortable, grain aroma harmonized, sweet and clean, round and sweet. In terms of product specifications, both 135ml small bottles and 500ml large capacity are launched to fully meet the personalized drinking needs of consumers. At the same time, the packaging of this wine also has a variety of dazzling color matching styles, and the eye-catching multiple colors provide a space for the trend of mixing and matching, in line with the trend of young people's pursuit of individuality.
Product Images
Please briefly describe how your product communicates with consumers
As a new player in the light bottle wine market, ZUI is committed to creating "the first sip of white wine for young people", focusing on building the young generation's trendy life, and has fully occupied the brand's younger ecological niche since the date of listing. In the short months since its establishment, with pan-entertainment marketing as the main line, the most wine has appeared in "Ride the Wind 2023", "Cut the Way 3", "Hello, Saturday", and hand in hand Jia Jingwen, Xin(Su Jianxin) for deep cooperation, to create a unique scene of pan-entertainment marketing explosion, to achieve hundreds of millions of exposure, and continue to attract attention among young people. At the same time, with the combination of online and offline playing method, to achieve the full exposure of the brand, to achieve the strong outbreak of brand potential energy from "listing fire" to "continuous hot".
Product Images
Ingredients List Photograph
Launch Date
2023-3
Target Consumer
Young people
Weight/Volume per Pack
150ml/500ml
Price per Item
30元/瓶（150ml）；65元/瓶（500ml）
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Nationwide market (Mainland China)
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel