Company Website
https://www.gzsle.com/
Product concept, highlights and added value
Gardenia oolong, is one of the sugar-free tea series products launched by GUOZI CO. It selects high-quality ingredients, wild old tree gardenia seeds, and lightly roasted Oolong tea, adhering to the extraction of original leaf tea with zero tea powder. Through meticulous 10-step refining and low-temperature slow roasting, the tea soup becomes clearer. The floral fragrance blends into the tea, yet the soup remains clear without visible flowers.
For sugar-free tea consumers, it is a refreshing tea drink, truly sugar-free and refreshing. And it is very friendly for the new consumers. Gardenia oolong, stands out from most sugar-free teas on the market; it lacks the bitterness and astringency often found in sugar-free teas, making it smooth and enjoyable, an excellent tea. At the same time, Jasmine Longjing Tea boldly adopts innovative square bottle design and a new Chinese style design, making the product more textured, standing out among various tea drinks, and illuminating a new style of Chinese tea products.
Product Images
Please briefly describe how your product communicates with consumers
Gardenia oolong, is one of the sugar-free tea series products launched by GUOZI CO. For sugar-free tea consumers, it is a refreshing tea drink, truly sugar-free and refreshing. And it is very friendly for the new consumers.
Gardenia oolong, stands out from most sugar-free teas on the market; it lacks the bitterness and astringency often found in sugar-free teas, making it smooth and enjoyable, an excellent tea. At the same time, Jasmine Longjing Tea boldly adopts innovative square bottle design and a new Chinese style design, making the product more textured, standing out among various tea drinks, and illuminating a new style of Chinese tea products.
During the new product launch, a promotion was initiated at convenience stores where purchasing "Gardenia oolong" would come with a complimentary gardenia flower. Drinking "Gardenia oolong" allows one to enjoy the fragrance of gardenia flowers, enabling consumers to better experience the authentic floral aroma of "Gardenia oolong".
Product Images
Ingredients List Photograph
Launch Date
2023-1
Target Consumer
无
Weight/Volume per Pack
500ml/瓶
Price per Item
5-6元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
全国
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
Since the launch of the sugar-free tea series, the sales volume has exceeded 100 million bottles, with sales ranking at the top in the sugar-free tea drinks section of convenience store channels.