Company Website
www.haoxiangni.cn
Company Introduction
Haoxiangni Health Food Co., Ltd.was founded in Xinzheng, Henan Province in 1992, focusing on the research and development, production, and sales of red dates and health lock fresh food. It is a leading enterprise in the Chinese jujube industry, the "first listed stock" of the Chinese jujube industry, and a leading enterprise in the Chinese health lock fresh food industry. I really want you to be a national key leading enterprise in agricultural industrialization and a benchmark enterprise for the integrated development of primary, secondary, and tertiary industries in China, shaping the brand benchmark of Chinese agricultural products. The company adheres to the development strategy of being a leader in the new era of healthy food, leveraging the advantages of the entire health food industry chain and focusing on high-end healthy food.
Product concept, highlights and added value
1. Selection of raw materials: Fujian Gutian tremella, Xinjiang high-quality Ruoqiang grey jujube, Shandong Chunxue honey peach, Guangxi Guilin golden osmanthus flowers
2. Innovative flavor: Peach, osmanthus, and white fungus are perfectly matched, simmered slowly for two hours, and the sweetness of peach, osmanthus, and glutinous white fungus are all blended into the soup. Take a sip, and you will instantly feel the sweet and beautiful taste, full of happiness.
3. Active probiotics: Specially added with 500 million CFU of active probiotics (heat-resistant), promoting gastrointestinal peristalsis, assisting intestinal health, and improving human immunity.
4. Innovative technology: Innovative freeze-dried black technology, freeze-dried locking freshness, maximizing the retention of the color, shape, taste, and nutritional components of ingredients, achieving true freshness locking without compromising nutrition.
5. Zero addition: adopting freeze drying technology, zero addition, no additional essence, pigment, preservatives are added in the production process of the product, and the cleaning formula is safe to eat, so as to protect your health.
6. Ready to eat in 60 seconds: simmer slowly for two hours and brew for one minute, making it very convenient to consume; In 60 seconds, it can easily restore a bowl of probiotics, honey peach, osmanthus Broth of white fungus soup, like fresh stew, and enjoy delicious food anytime, anywhere.
Product Images
Please briefly describe how your product communicates with consumers
Through market research, it has been found that with the improvement of people's living standards, their dependence on healthy diets is becoming stronger, and more and more consumers will actively choose functional healthy foods. According to the online research of Tmall, there are many freeze-dried Broth of white fungus products. Top 3 brands are Sheng Er, Miss You, and Raise Tail Monkey. They have very rich flavors, including red date and medlar tremella soup, papaya milk tremella soup, strawberry tremella soup, collagen peptide rose tremella soup, loquat Broth of white fungus soup, Yanwo Broth of white fungus soup, red bean and barley Broth of white fungus soup, snow pear Broth of white fungus soup, low sugar seaweed Broth of white fungus soup, purple potato and red date Broth of white fungus soup, sugar free Broth of white fungus soup, and brown sugar longan Broth of white fungus Peach glue and snow swallow cream Broth of white fungus, dragon fruit Broth of white fungus soup, papaya rice Broth of white fungus soup, ginger brown sugar Broth of white fungus soup, etc; Most products adopt the form of rectangular freeze-dried blocks, outer bags, and outer boxes, and there are not many cup packaged products; The net content of each piece is usually 15g, and the price of each bag ranges from 4.6 to 8.8 yuan. There is no probiotic Broth of white fungus soup in the market for the time being, and our probiotic Qingfeifei will lead the market in this category.
In terms of packaging design, it is considered to target the female population, and the pink color is specially selected, which is the pink color of peach and consistent with the product taste, causing consumers to associate purchasing.
Product Images
Ingredients List Photograph
Launch Date
2023-5
Target Consumer
Women between the ages of 30 and 55 who understand health, want to be healthy, and are willing to take action for their health.
Weight/Volume per Pack
364g
Price per Item
139元/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 专卖店