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Company Introduction

WonderLab, founded in 2019, is an innovative enterprise focused on probiotics and nutritional supplements, focusing on the new scenarios and needs of young people for sports nutrition, intestinal health, skin health, sleep health, and more. We provide evidence-based health solutions and strive to improve the lives of more consumers. We adhere to the principle of using evidence-based methods to achieve benefits and are well founded.
WonderLab has served more than 5 million users, and the cumulative sales volume of probiotics throughout the network has exceeded 300 million bottles. It has topped the list of domestic probiotics in Tmall, JD, and Tiktok, and the brand has won 50+industry awards.

Product concept, highlights and added value

Original intention of product development: For consumers who have a need for weight loss, "controlling their mouth" is often the biggest obstacle on the road to weight loss, and simple and rough dieting is not advisable. Therefore, we began to explore whether there are any products that can enable consumers during the weight loss period to eat normally while reducing a certain amount of carbon and water intake, so that consumers can achieve the goal of weight management.

In terms of product formula, after a large amount of raw material screening and formula debugging, we have partnered with WONDERLAB as the exclusive cooperative supplier and pioneer in the field of white kidney bean extract, Yunnan Tianbao Hua Biotechnology. Backed by the strong scientific research strength of Yunnan Academy of Agricultural Sciences, we have jointly cultivated the exclusive soybean variety: Yunbai Dou 1 (YWL-1). This bean variety has a volume three times larger than regular white kidney beans, and has a unique 4-cornered spatial structure with a high content. It is more efficient in capturing amylase than regular bean varieties, achieving a reduction in carbon and water intake. With twice the amylase capture power, it can intercept carbon and water with greater peace of mind.

Our product formula works in two parts to block the daily intake of starch and sucrose by users. Each two tablets contain 1500mg of white kidney bean extract, which is in line with clinical experiments and can inhibit 66% starch absorption; The addition of 1200mg of L-arabinose achieved the effect of inhibiting 60% sucrose absorption in a cup of normal sugar milk tea.

Product Images

Please briefly describe how your product communicates with consumers

As a major consumer of carbon water, Chinese consumers are prone to consuming excessive amounts of refined carbon water, especially in cakes and milk tea, which can lead to obesity and health risks related to blood sugar; For Chinese consumers who "engrave the carbon water gene in their bones", quitting carbon water is not healthy and also very difficult. Many consumers say "not eating carbon water is not happy". Through the white cloud tablets of Wanyi Blue WonderLab, we hope to provide a simpler carbon water control solution to help our consumers in four typical scenarios:

(1) Carbon Mercury people can't stop: let users from Shaanxi, Shandong and other carbon water provinces easily enjoy the delicious Pita bread soaked in Lamb Soup and Zibo small cake barbecue

(2) Social stove is hard to avoid: when users feel embarrassed to refuse the office's milk tea social bureau and feel physically burdened, it gives them a sense of security

(3) Evil Overnight Party: When working overtime late and struggling to decide whether or not to order a crayfish noodles, let users fill their stomachs without feeling guilty

(4) Love hate dessert control: For users who really love sweets but are really afraid of gaining weight, take 2 tablets before meals to help them block the super fat sugar content

At the same time, in order for users to better adhere to it, we have designed a sour and sweet taste of lemon passion fruit, which is made using a unique double-layer pressing process and packaged independently in bags, making it convenient and portable, solving the pain points of traditional white kidney bean products that need to be mixed and packaged in large cans without being carried. Set up a unique opening at the top of the packaging for consumers to easily retrieve white kidney bean slices.

Product Images

Ingredients List Photograph

Launch Date

2022-9

Target Consumer

The core audience of the product is mainly women aged 25-35 who have weight management needs, covering delicate mothers, white-collar workers in the workplace, and student parties in first and second tier cities.

Weight/Volume per Pack

120g

Price per Item

159

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Omnichannel/Mainland China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Market Performance

After its launch, the sales volume of the product has exceeded 6700w pieces, ranking No. 1 among Tmall, JD and Tiktok, and won the annual trend item issued by Tmall in 2023.