Company Website

https://www.ryytn.com/

Company Introduction

Adopt a Cow is a dairy brand officially founded by Xu Xiaobo in October 2016 in Hangzhou. It has now developed into a dairy industry chain company that integrates dairy farming, grass planting, tourism, feed processing, and dairy product processing and sales.

Product concept, highlights and added value

"Everyone is the first responsible person for their health", the demand for "health" and "immunity" of the public is rising rapidly, and people in the daily consumption are giving more consideration to "nutrition" and "health".Based on this insight, a product that can protect health and protect self-protection is launched as a daily dietary nutrition supplement.
At the level of raw materials, around the need to improve immunity, bovine colostrum milk powder is added.The milk secreted by healthy cows within 72h after delivery is rich in immune factors and growth factors. Its protein content is 1.72 times that of pure milk, and its immunoglobulin is 60 times that of pure milk, which is high in nutritional value.In addition, in order to meet the needs of multiple nutrients for the elderly, multiple vitamins are added.The overall formula is clean, 0 sucrose + low GI can make the family drink at ease.
At the level of packaging, with high-end, atmospheric dark blue as the main tone and fewer unnecessary modifications, the visual focus is on the vivid hand-painted calf, further continuing the brand visual hammer (Visual Hammer), and transmitting the brand gene of "professional cattle raising".The material adopts iron cans for protection, thick and light-proof.aluminum foil paper is sealed, making powder texture more fresh-keeping. The design of separating the spoon from the powder inside can ensures cleanliness and hygiene, improving the user’s experience.

Product Images

Please briefly describe how your product communicates with consumers

Brand is long-term doctrine, Adopt a Cow has been using action to tell users "cows are well raised, milk will be good".Adopt a Cow Colostrum Nutritional Milk Powder,within a year, tells the story of colostrum’s preciousness and the desire to share this valuable gift with loved parents.
In May 2023, a large-scale Mother’s Day event was held with the theme of "precious colostrum, gift to parents".Through Focus Media and new gift boxes, TVC with warm emotional content, the event was exposed online and offline to convey the “preciousness of colostrum.”
In December 23, also around the "precious colostrum", coupled with the background of  the Chinese New Year of the Dragon, Adopt a Cow created New Year's shopping festival marketing sessions themed at "cherishing reunion, booming in the dragon year" .In the creation of the gift box, combined with the atmosphere of the dragon year and the main tone of the product "blue", Adopt a Cow created a special gift box for cow colostrum.Combined with the New Year and new gift boxes, the event was showcased in multiple live streaming sessions by influencers, creating a festive atmosphere for a "healthy New Year" exclusive to colostrum products.

Product Images

Ingredients List Photograph

Launch Date

2022-9

Target Consumer

People over 3 years old who need to improve their self-protection

Weight/Volume per Pack

800g

Price per Item

109元/罐

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Chinese mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Market Performance

1）Annual sales of all channels in 23 years exceeded 100 million.
2）Top1 in sales ranking of adult family milk powder on Tmall
3）Top1 in best-selling ranking of boxed milk powder on TikTok
4）3.3 million cans were sold in a single live stream of Li Jiaqi’s studio.
5）Multiple live streams on TikTok generated million-level sales.