Company Website
https://www.ryytn.com/
Company Introduction
Adopt a Cow is a dairy brand officially founded by Xu Xiaobo in October 2016 in Hangzhou. It has now developed into a dairy industry chain company that integrates dairy farming, grass planting, tourism, feed processing, and dairy product processing and sales.
Product concept, highlights and added value
1.The key concept is" Better protein makes better absorption".Each bottle contains more than 2.25mg of A2β-casein, which is more compatible with the human intestinal tract, aiding in nutrient absorption.
2.We use professional DNA testing technology to carefully select purebred A2 dairy cows. From approximately 10,000 Australian-blooded Holstein cows, we have selected about 2,000 cows with A2 genes to raise in exclusive pastures, ensuring pure A2 genetics.
3.100% raw cow’s milk, naturally sweet and smooth, has won the World Food Prize for four consecutive years.
4.Featuring a dream cap design, easy to open with a twist, convenient for storage and enjoyable drinking.
Product Images
Please briefly describe how your product communicates with consumers
In 2023, the annual membership day of the “Adopt a Cow” brand proposed the topic of “Chinese-style Family 2.0”. As this generation of young people become parents, education methods have also iterated. From the stories of our members, they try to break free from their own growth pains, avoid prolonging the hurt, and provide enough encouragement and security for the next generation, allowing them to grow up in a more relaxed and loving environment.
We have combined our A2β-casein pure milk series and launched a packaging with complimenting words. We advocate starting from small things, life needs a compliment group, drink milk with a compliment bottle, and give both current generation of parents and children two-way compliments. We capture every detail worth complimenting in life, such as complimenting new parents, “Learning to change diapers for the first time is just as amazing as the first human step on the moon,” and “You have super powers, you can spot your child in even the crowded group photos.” We also compliment the babies, “You finished today’s rice too!” and “You learned to comfort other friends.” By combining warm compliments with product packaging, we have resonated with countless member users.
Product Images
Ingredients List Photograph
Launch Date
2020-11
Target Consumer
It is more suitable for children and sensitive individuals, as well as for those who are not accustomed to drinking regular milk.
Weight/Volume per Pack
250mL*10瓶
Price per Item
59元/箱
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Chinese mainland
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS
Market Performance
Since its launch, the A2β-casein pure milk has achieved an average monthly sales volume of over 800,000 units across all channels.