Company Website

https://www.ryytn.com/

Company Introduction

Adopt a Cow is a dairy brand officially founded by Xu Xiaobo in October 2016 in Hangzhou. It has now developed into a dairy industry chain company that integrates dairy farming, grass planting, tourism, feed processing, and dairy product processing and sales.

Product concept, highlights and added value

1.The content of A2β-casein in each bottle is higher than 1.8mg. It is more suitable for children's delicate intestines and helps with nutrient absorption.
2.We use professional DNA testing technology to carefully select purebred A2 dairy cows. From approximately 10,000 Australian-blooded Holstein cows, we have identified about 2,000 cows with A2 genes. These cows are raised in exclusive pastures with special attention to the feeding to ensure pure A2 genes.
3.A pure formula for children, with only raw cow's milk in the ingredient list, free from added flavors, colors, and preservatives.
4.Family-oriented design details, with each 200mL bottle designed to be consumed in one sitting, ensuring safer drinking with the U-shaped straw, and the curved corners of the packaging fitting perfectly into small hands.

Product Images

Please briefly describe how your product communicates with consumers

In 2023, the annual membership day of "Adopt a Cow" proposed the topic of "Chinese-style Family 2.0". As this generation of young people become parents, education methods have also iterated. Through the stories of the members, it can be seen that they try to break free from their own growth pains, avoid continuing harm, and provide enough encouragement and security for the next generation, allowing them to grow up in a more relaxed and loving environment.
We combined our A2β-casein pure milk series and launched a packaging with praise words. We advocate starting from small things, life needs a praise group, drink milk with a praise bottle, and give both current new generation parents and children two-way praise. We capture every worth-praising detail in life, such as praising new parents for "learning to change diapers for the first time is just as amazing as the first human step on the moon" and "you have super powers, you can spot your child in a group photo even if there are many people". We also praise the babies for "finishing today's rice" and "learning to comfort other children" etc. By combining warm praise with product packaging, we have gained resonance from countless member users.
Many consumers may experience difficulty in digestion or gastrointestinal discomfort when drinking milk. To meet the needs of more consumers for milk consumption, we have chosen milk produced from purebred A2 dairy cows (hereinafter referred to as “A2 milk”) as the source of our product, making it more compatible with consumers’ digestive systems and helpful for nutrient absorption.
Interesting design attracts attention, and meaningful design awakens consciousness. We have noted that the launch of Dundun bucket water bottle brand has popularized the slogan “Drink water, enter the dundun era,” reminding the public of the importance of daily water intake and adequate hydration. This approach is also applicable to the dairy industry. We hope that this chilled A2β-casein milk can leverage the power of the Dundun water bottle collaboration, allowing the “cute” and “large-volume” sensation to truly resonate with consumers, making milk consumption a daily habit that doesn’t require deliberate reminders, joyfully “drinking tons” of milk, and having nutrition accompany us constantly.

Product Images

Ingredients List Photograph

Launch Date

2021-9

Target Consumer

A pure milk designed especially for children, offering a more friendly and reassuring experience. Compared to regular milk, A2β-casein is more compatible with the digestive system, making the protein easier to digest and the nutrients more absorbable.

Weight/Volume per Pack

200mL*10瓶

Price per Item

49元/箱

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Chinese mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

Since its launch, the monthly average sales of A2β-casein pure milk across all channels have exceeded 450,000 units.