Company Website

https://www.hi009.com

Company Introduction

009 takes "authenticity, reliability, and ultimate" as its core values, inherits the brewing techniques of three thousand years of ancient Lingjiu, and through modern scientific research and development, finally unravels the modern flavor code of Lingjiu. This millennium tribute wine, which is "well prepared, smooth, and pure in body and color," returns to the world with a brand new appearance. The unique 27.5 degree product, with a "moderate light burden", allows drinkers to enjoy an unprecedented wonderful experience with the freedom to control whether they are drunk or not.

Product concept, highlights and added value

The brewing process of 009 Ling Jiu involves the use of high-quality late-maturing glutinous rice with a branched starch content reaching 98%. The water source is chosen from natural weak alkaline water beneath the Danxia landform, treated with low-frequency water processing equipment to form small molecule clusters, ensuring a cleaner and more activated end product. The unique millennium-old herbal fermentation starter incorporates dozens of precious herbs to create an elegant and delicate multi-dimensional aroma. The harmonious integration of these elements results in 009 Ling Jiu having a slightly yellow, rich and smooth texture, clear and translucent appearance, and naturally releasing floral and fruity aromas. Single-grain brewing enhances the flavor, providing a crisp and clean taste.During the extraction process, 009 Ling Jiu adopts a segmented approach, discarding the initial and final portions, and only utilizing the highest quality and pure middle portion, minimizing harmful substances such as impurities, alcohols, and oils.
In terms of craftsmanship, 009 has developed a new process for brewing medium-strength liquor, pioneering the "223" double liquor blending method. Within a single production cycle, the raw materials undergo two rounds of fermentation, two distillations, and three aging periods, ultimately yielding a liquor with a strength of 27.5 degrees, a number representing the harmony of "Heaven and Earth."The fragrance of 009 Ling Jiu includes pure rice aroma and white locust flower fragrance, along with rich scents of apple, pear, roasted nuts, and caramel after baking. Tasting reveals a soft, sweet, and refreshing entrance, a light and agile mid-palate with subtle acidity and softness, and a clean and full finish. The unique 27.5-degree medium-strength liquor provides a sense of alcohol with a light burden, allowing drinkers to enjoy an unprecedented and delightful experience, maintaining control between intoxication and sobriety.The outer packaging of 009 Ling Jiu features the characters "Ling, Emperor, Zhou, Jin" at its center, surrounded by oracle bone script symbols representing the spiritual essence of heaven and earth such as "Heaven, Earth, Sun, Moon," the forces of nature like "Cloud, Mountain, Rain, Lake," and symbols denoting a sense of nobility like "Emperor, Palace, King, Consort." This design eloquently narrates the story of 009's origin from the forces of nature and the history of the millennium-old tribute liquor.

Product Images

Please briefly describe how your product communicates with consumers

27.5 degrees, 009 Ling Jiu, effortlessly burden-free, just the right amount of moderation. A medium-strength liquor that combines the distinct feeling of high-proof alcohol with the gentle taste of low-proof liquor. Moderation is a form of reconciliation, a loyalty to oneself (with a desire for alcohol consumption), but without excess and indulgence (avoiding high-proof alcohol). Moderation represents a cultivated wisdom, the ability to absorb energy, and a manifestation of intellectual and rational strength. Medium-strength liquor advocates for a concept of healthy drinking, maintaining a relaxed state while adhering to one's principles of alcohol consumption.
009 adheres to the doctrine of the mean, positioning itself as an advocate and disseminator of China's new wine-drinking culture. Breaking away from the distorted "drinking culture," 009 helps consumers find a balance between relaxation and the intoxication pressure, making the act of drinking more comfortable, enjoyable, and balanced. It emphasizes having tension and attitude, rediscovering the genuine joy that drinking brings.

Product Images

Ingredients List Photograph

Launch Date

2023-6

Target Consumer

The 'New Knowledge' demographic in China predominantly consists of professionals engaged in industries such as technology, IT, law, finance, culture, arts, medicine, education, training, government affairs, and media.

Weight/Volume per Pack

500mL

Price per Item

158/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Mainland China and expand overseas

Distribution Channels

电商 E-commerce