Company Website

https://www.totole.com.cn/

Company Introduction

Founded in 1988, Shanghai Totole food co., ltd. is one of the standard-setting companies in the industry of chicken bouillon and chicken powder in China. Adhering to the corporate mission of "Brings A More Delicious Taste to 1.3 billion Chinese", Totole has been committed to the research and promotion of umami science, driving the technological innovation of umami industry, and constantly bringing healthy and delicious new generation of condiments to consumers.

Product concept, highlights and added value

With the prevalence of the lazy economy, the popularity of compound seasoning is gradually increasing, and young people generally prefer simple and fast cooking methods. As one of the leading enterprises in the domestic seasoning industry, totole has closely followed changes in market demand and launched new seasoning products such as grilled fish series recipe seasoning that are convenient for young consumers to cook, providing consumers with simpler and more efficient cooking solutions.

This grilled fish series focuses on the application of air fryers. Due to the fact that air fryers can meet the cooking needs of young consumers, which are time-saving, convenient, and healthy, the usage rate of air fryers has been increasing year by year in recent years. At the same time, the proportion of users using seasonings such as marinade, fryers, and sauces is also increasing. To meet the diverse needs of consumers for different flavors of food and seasoning products, Totole selects onion and Shandong garlic to mix sauce recipe, with a strong garlic aroma. It adopts an open flame frying process, hot oil explodes until fragrant. First, "marinate", then "fry", and the fragrance is released from the pot. In the simple three steps, a package of delicious food can be prepared that is comparable to a restaurant.

Since its establishment, Totole has always adhered to the corporate mission of "providing 1.3 billion people with a more delicious taste", continuously innovating product flavors in response to changes in consumer demand, and continuously optimizing product ingredients and packaging design to provide consumers with healthier and more convenient cooking solutions, helping kitchen novices transform into culinary experts.

Product Images

Please briefly describe how your product communicates with consumers

Grilled fish is a delicious traditional dish, however, making a perfect grilled fish dish is not easy. The difficulty of grilling fish lies in mastering the heat and mixing sauce combinations. Traditional grilling methods require a stove and oven, and the heat needs to be constantly adjusted to ensure that the fish is cooked thoroughly but not burnt. This is a challenge for ordinary people because the cooking time is too long and consumers cannot fully monitor the grilling process. To solve this problem, Totole began to search for more convenient cooking methods.

Due to the fact that air fryers can meet the cooking needs of young consumers who are time-saving, healthy, and convenient, Totole launched a new series of products on October 27, 2023, including two flavors: Garlic Grilled Fish and Spicy Grilled Fish. These two products combine air fryers with barbecue based on user needs, without the need for other cooking equipment, bringing consumers more cooking inspiration and also providing consumers with more new choices.

The recommended food ingredients for the product weigh 500g bass, taking into account the weight of mainstream fish ingredients on various O2O platforms, making it easy to recommend and match ingredients and seasonings on the platform, and providing consumers with an extremely convenient consumption experience. The bag design allows for effortless tearing during cooking, while also facilitating supermarket display and home storage. The back of the packaging is also designed with recommended eating methods and extended recipes to provide consumers with more choices, accompanied by vivid illustrations to ensure perfect cooking results.

Product Images

Ingredients List Photograph

Launch Date

2023-10

Target Consumer

Urban white-collar workers aged 18-35, mostly female, young and childless, mostly located in first and second tier cities

Weight/Volume per Pack

100g/包

Price per Item

10.9元/包

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS