Company Website

https://chn.mars.com/

Product concept, highlights and added value

M&M's Chickpea-baked chocolate beans are crispy and crunchy, with a rich texture, integrating a healthy concept and providing more convenient consumption options for consumers, winning the love of users and customers.

Firstly, the overall recipe design of the product reduces the sugar content by 40% compared to traditional M&M's milk chocolate. This means that consumers can enjoy delicious chocolate beans while reducing their sugar intake, which is beneficial for controlling sugar consumption.

Secondly, the product uses high-fiber and high-protein chickpea flour as an ingredient, with a dietary fiber content of 16g/100g, far exceeding the "rich in dietary fiber" requirement in the labeling regulations. High fiber intake is beneficial for intestinal health, helping to prevent constipation and chronic diseases. In addition, the product contains more than 13g/100g of prebiotic oligofructose, further promoting intestinal health.

The product also adopts innovative processing, using low-temperature baking instead of frying for the first time in chocolate products, preserving the original flavor of the product. This approach not only reduces the intake of unhealthy fats in food but also preserves the nutritional components of the ingredients, allowing consumers to enjoy the taste with peace of mind.

Finally, in the product's packaging design, it adopts an innovative rounded rectangular paper box with individually packaged servings. Each small pack weighs 40g and contains less than 190kcal. This design makes it convenient for consumers to carry and consume, allowing them to enjoy the delicious treat more easily without worrying about consuming too much at once or sharing with friends and family.

Product Images

Please briefly describe how your product communicates with consumers

M&M's Chickpea Baked Chocolate Beans are a delicious, fun, and healthy snack that can be enjoyed in various settings, such as in front of the screen, while out and about, during fitness activities, or in a work environment.
M&M's Chickpea Baked Chocolate Beans are crunchy and irresistible, with a 3-layer design that delivers a triple delicious impact, making it easy to enjoy with less guilt.
These beans are 40% lower in sugar, with each serving containing less than 200 calories, rich in dietary fiber, and made using low-temperature baking techniques with 0 trans fats, allowing you to indulge in a healthy way.

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

gatekeeper, Gen Z, Young office lady

Weight/Volume per Pack

120g

Price per Item

35.9 RMB

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

freshippo

Distribution Channels

其他销售渠道 盒马

Market Performance

It topped the Freshippo new snack sales chart in the first week of its launch. In the first month of its launch, Freshippo's sales were 2.2 times that of regular M&M's milk chocolate beans.