Liaomian Black Garlic Pork Bone Ramen_Baixiang Food Co., Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Liaomian Black Garlic Pork Bone Ramen

Food | Instant Food

Baixiang Food Co., Ltd

Company Website

http://www.baixiangfood.com/

Company Introduction

Liaomian provides fun and trendy fast food for the new generation of consumers aged 16 to 29.
In 2019, Single Grain launched a series of instant food products with "LIAO" as the main visual element, which has great communication power. The "Kanto Cooking" series was listed as one of the top products in the Tmall category.
In 2023, [Liaomian] joined the Baixiang Food Group and completed the transformation from a product series to a brand. With the "Porpoise bone Ramen Noodles" series as the core product, we are constantly innovating. The packaging is inspired by the classics of mountains and seas to create a content product that satisfies the taste buds and the soul. A hundred flavors in the world, lift your head.

Product concept, highlights and added value

1.The soup base of our product is slow-cooked for 6 hours, resulting in a rich and flavorful broth that is delicious and not greasy. We focus on replicating the taste of restaurant-style cuisine.
2.Equipped with a heart-stirring tagline that embodies a positive and proactive attitude towards embracing life's diverse experiences. As the tagline goes：Thousands of hammer blows, every step is "garlic". Each of our products is not just about food; it starts with food but stays true to life, encouraging and guiding every young individual.
3.Our packaging adopts a new trend of combining national culture elements inspired by the Shan Hai Jing, creating a strong emotional connection with our users as we embark on a journey together to pursue the dreams deeply hidden within us.
4.The interactive element of tearing open the three-dimensional packaging not only enhances consumer engagement but also conveys the positive attitude of young people towards actively embracing life's challenges.

Product Images

Please briefly describe how your product communicates with consumers

Our core consumer group is aged between 15-28 years old, and they demand products that are not only delicious but also fun. A product that is not shared is a failed product. It is important for a product to first meet the needs of consumers, including the taste preferences and desired experiences of our core consumers. Therefore, in terms of flavor, we have an exclusive confidential recipe that includes 18 processes to restore the natural taste and a slow-cooked broth for 6 hours to achieve a refreshing taste. The flavors are naturally better. In terms of ingredients, our noodles are made from globally sourced high-quality materials, carefully selected from a range of 6 types of ingredients. They are mixed and matched with a secret recipe that is equivalent to a noodle restaurant's level of expertise, just like bringing the flavor of a noodle restaurant directly into your home. The ingredients used are particularly authentic. Lastly, in terms of packaging, we have created a highly interactive packaging design featuring a standing fan that can be easily torn open. It incorporates popular Chinese youth illustrations, making it perfect for taking photos and highly sought after by young people.

Product Images