Company Website

http://www.baixiangfood.com/

Company Introduction

As a national enterprise, BaiXiang Food Co., Ltd. was born and raised in a prosperous era, fully aware of the corporate responsibility and responsibility it shoulders. With a sense of mission that is in line with the times and a deep patriotic heart, it is committed to promoting the brilliant civilization of Chinese culture; LIBOSHI has been dedicated to the dissemination and inheritance of Chinese culture of propriety and righteousness for many years, promoting the spiritual nourishment and cultural essence of generations in Chinese humanistic history. Without learning etiquette, one cannot stand firm. Based on this, BaiXiang Food chooses to join hands with LIBOSHI and, through the concentric cooperation of the two major brands, interpret the Chinese style beautiful life with high-quality food, continue the torch of ritual and righteousness culture, and cultivate a spiritual fertile land.

Product concept, highlights and added value

【 Creating a new category of "sun dried noodles without adding water" through multidimensional innovation 】

Cultural Innovation - Traceability: "We believe that the most delicious food comes from the people, and the most authentic and vibrant taste will always be in the mountains, forests, valleys, and local cities." The product and R&D team visited Bijie, Guizhou, and found the unique noodle making skills of the people of Shatu Town. Through scientific technology combined with modern consumer needs, product development was carried out.

◎ Category Innovation - Disruptive: The "no extra drop of water" technique used in the noodle making process breaks the inherent understanding of the noodle making process. The whole egg liquid is added to the noodles, along with vegetable puree and noodles, which contain abundant nutrients. Carbon, water, protein, and dietary fiber bring comprehensive and balanced dietary nutrition.

Experience Innovation - Revolutionary:

*Freshness of Noodles: Freshness of Noodles is like freshly made, as if freshly made and eaten, and you can also enjoy the delicious taste of freshly made noodles at home.

*Smooth and chewy: The noodles are smooth and the dough is elastic and chewy.

*Long time no lump: Even if the noodles are cooked and cannot be consumed immediately, after being left for a while, the roots are still distinct and the taste is as strong as fresh.

Aesthetic Innovation - Innovation: Visual presentation in printmaking style, with delicate brushstrokes, clear layers, and elegant and pure coloring; Local noodle craftsmen dressed in traditional ethnic costumes occupy the visual center, while the distant mountains outline the cultural landscape of Guizhou. The nearby ingredients depict the characteristics of the products, showcasing the magnificent ethnic food culture.

Product Images

Please briefly describe how your product communicates with consumers

Noodles are a unique preference in Chinese genes, but industrialized noodles often carry the label of "full and cheap" in the stereotypical impression of the public. We hope to remove the label "make do" from the noodles and incorporate as much nutrition as possible into the noodles themselves.

In terms of product taste, in order to meet the needs of consumers, "sun dried noodles without adding water" strictly follows the essence of Guizhou's locally made noodles, replicating the authentic Guizhou flavor. This is a deep respect for the authenticity of Chinese regional cuisine.

In terms of packaging aesthetics, the product and R&D team believe that "what belongs to the nation is what belongs to the world.". Showcasing the unique cultural and regional characteristics of Guizhou with a unique printmaking style, showcasing the region and characters with differentiated and high-quality styles, vividly telling the history of this area.

Product Images

Ingredients List Photograph

Launch Date

2023-12

Target Consumer

Family group aged 25-35 with a pursuit of high-quality life and spiritual culture

Weight/Volume per Pack

500g

Price per Item

21元/包

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

CHINA

Distribution Channels

其他销售渠道 礼品 Gift

Market Performance

There is currently no relevant data available during the product launch.