Company Website
https://www.mengniu.com.cn/
Company Introduction
Mengniu Group was established in Inner Mongolia Autonomous Region in 1999, headquartered in Hohhot, and is one of the top seven dairy companies in the world. Mengniu focuses on providing nutritious, healthy, and delicious dairy products to Chinese and global consumers, forming a rich product matrix including liquid milk, ice cream, milk powder, cheese and other categories. In the fields of high-end pure milk, low-temperature yogurt, high-end fresh milk, cheese and other fields, Mengniu holds a leading market share.
Product concept, highlights and added value
Guanyiru adheres to the research of probiotics, with probiotics as the core, empowering yogurt, and providing a healthy and delicious simple formula product for the new generation of urban workplace women and young smart families -0 sucrose yogurt.
In terms of raw material technology, Guanyiru has chosen a simplified formula with 0 sucrose, which is suitable for people who want to supplement basic nutrition of dairy products in daily life but do not want to consume sugar; A dual benefit formula with strong active probiotics and prebiotics added, 100% fresh fermented raw milk, allowing you to enjoy delicious and healthy flavors at any time.
In terms of device selection, the portable device with a circular cup is used, allowing consumers to enjoy healthy and delicious food at any time with ease and less burden.
Product Images
Please briefly describe how your product communicates with consumers
Guanyiru is born for health and deliciousness. We believe in the small and powerful power of probiotics, and with high-quality health yogurt, we help every consumer in China who cares about their own and their family's health to revitalize their inner strength.
0 sucrose yogurt, using a simplified and low burden formula, provides consumers with daily nutritional supplements without worrying about additional sugar intake; Select a dual benefit formula of highly active probiotics and prebiotics to supplement daily health needs; 100% fresh fermented raw milk brings a silky, fragrant and delicious taste.
“Daily Guanyiru, healthy and in good condition” 0 sucrose yogurt helps replenish bacteria every day, embracing every beautiful day in life with health.
Product Images
Ingredients List Photograph
Launch Date
2024-4
Target Consumer
Core communication for the new generation of urban workplace women and young smart families, who live in high-end cities with high education and income, and focus on managing the health of their entire family.
Weight/Volume per Pack
90gX8
Price per Item
19.9
Storage requirements
冷藏（0-4℃）
Marketing Area
Nationwide
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS