Company Website

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Company Introduction

Relying on circular agriculture, the high-end agricultural brand Zhao Ri Wei Pin has 1500 mu of organic land in Laiyang, Shandong Province, with self-supporting farm and pasture. In order to restored the soil to a good state of natural fertility, the company spent five years idling the land that fertilized by Cow dung later. Organic crops planted become organic agricultural products or feed for cows，which produce high-quality milk. This is the "circular farming" mode adopted by Zhao Ri Wei Pin，which is committed to providing consumers with natural and comfortable delicious agricultural products with the concept of "circular farming, natural delicious".

Product concept, highlights and added value

IDEA：
A new way to enjoy ZhaoRiWeiPin yogurt, a new dunch.
In collaboration with our good friend Twinings, we blend tea into the yogurt drink. Dip into the Earl Grey yogurt drink, and taste the natural, rich aroma of butter cinnamon crisp - rich, comfortable, and natural.
We always hope for a moment of leisure. To see sights never seen before, to hear sounds never noticed. But you don't have to wait for such moments.
Lay Back & Chill Out.


HIGHLIGHT：
1、Interpretation of the classic 300-year-old Earl Grey flavor: ZhaoRiWeiPin collaborates with Twinings to blend tea into yogurt, creating a rich and lasting aroma.
2、Cookies "dip" in yogurt, a "new" dunch: Michelin chef-formulated cookies paired with Earl Grey yogurt for a more comfortable dunch.
3、Artisanal eco-friendly packaging: 100% plant-based outer box, detachable packaging aids in waste sorting; cake box design for a surprise opening.

Product Images

Please briefly describe how your product communicates with consumers

Modern consumers live in a fast-paced society, facing information overload and work stress, and need efficient, simple ways to relax and reset.
From this perspective, the ZhaoRiWeiPin team developed the "Lay Back & Chill Out" Earl Grey Yogurt aiming to provide consumers with a natural and comfortable experience. The innovative fragrance of Earl Grey tea sweeps away worries, while dipping cookies in yogurt relaxes the mind. Its simple, eco-friendly packaging is easy to carry without adding burden.

1、The product focuses on the afternoon tea scene, delivering a combination of yogurt and cinnamon cookies, offering consumers a more convenient dunch. Sit down anytime, dip a cookie into the yogurt, and instantly enjoy the moment.
2、In collaboration with Twinings, making "afternoon tea" more classic: Based on the theme of "afternoon tea," we specially partnered with Twinings, a classic British tea brand, to create a classic.
3、Packaging upgraded to enhance the sense of ceremony: Developing a tray structure for this yogurt to enhance the sense of ceremony; using 100% plant-based outer box and detachable eco-friendly packaging.
4、Promotion-focused, vivid communication: Marketing anchors on the action of "dipping" and the "afternoon tea" scene. Whether it's online seeding or offline tea parties, the core of the product is clearly communicated, allowing consumers to vividly perceive and be quickly reached.

Product Images

Ingredients List Photograph

Launch Date

2023-5

Target Consumer

Women aged 25-40, emerging white-collar professionals, seek a quality life, care about their emotional well-being, enjoy sharing and exploring novel things, and focus on the healthiness of ingredients.

Weight/Volume per Pack

100gx4

Price per Item

39.8/盒

Storage requirements

冷藏（0-4℃）

Marketing Area

nese mainland

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Market Performance

Launched and sold at Sam's Club, showing good performance.