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Company Introduction

With the development of society, the health consciousness of the younger generation has penetrated into all aspects of life. So when they enjoy the joy of snacking, they will always be accompanied by various burdens and guilt. We believe that "healthy" and "delicious" should no longer be opposites, and that new snack solutions are needed. Thus, the food laboratory was born.
We want to use science and innovation to create a new world of snacks, so that everyone can easily and happily enjoy the deliciousness and happiness brought by snacks, share snacks without burden, and find balance and happiness on the road to a better life.

Product concept, highlights and added value

In terms of raw materials, we use ingredients with a healthy mind: non-GMO high-quality corn as the base, adding Danish imported cheese and New Zealand imported milk powder, which retains the mellow cheese and the fragrance of corn to the greatest extent, and achieves crispy and milky flavor in taste, and melts in your mouth. It is suitable not only for adults, but also for children over 3 years old.
In terms of nutrition, we also have very excellent nutrients: it has achieved a high calcium content of 2.5 times that of the national standard, with a high calcium content of ≈ 3 cups of 200ml milk per 120g of high calcium content, a high dietary fiber content of 2.5 times that exceeds the national standard, and a high dietary fiber content of ≈ 3 kg of celery per 120g of high dietary fiber, and a 70.3% reduction in the fat content of our cheese popcorn compared with ordinary plain popcorn. At the same time, we do not add other useless ingredients or additives, and achieve 0 preservatives, 0 added white sugar, 0 added flavors, 0 added creamers, and 0 trans fatty acids.
In terms of packaging, we use warm and bright colors and clean food images with a sense of appetite, combined with simple and clear health data ingredient labels, to perfectly integrate and present the appetite and product selling points at the same time. The large bag of 120g is suitable for the whole family to share/friends gathering, and the small bag of 15g is not only convenient for parents to control the amount of coaxing, easy to carry when going out to play, but also can relieve hunger and light burden during the personal body management period.

Product Images

Please briefly describe how your product communicates with consumers

In the initial market research, it was found that the new generation of young white-collar workers are more and more aware of their own goodness, pay attention to their own image management, and gradually begin to pay attention to physical health and take corresponding measures. In further market and user research, we found that many mothers are also buying our snacks, not only for themselves, but also for their own children, seeing their careful selection, attention to quality, serious life, and the fun of sharing snacks with children, but also inspired our ideas, so that this snack can also be more suitable for younger children to enjoy.
Therefore, when we research and develop, we focus on selecting ingredients with a healthy mind, and ensure that the developed taste is a delicious taste with a sense of health, and pay more attention to children's dietary needs and habits in terms of taste, so that it melts in the mouth, does not jam the throat, does not rust, is natural, healthy and clean.
In terms of packaging, more emphasis is placed on the sense of appetite and luxury, so that the product looks healthy, exquisite, and has a quality of life, which is in line with the needs and preferences of target consumers for the pursuit of a better life, and it is easier to guide them to choose us.

Product Images

Ingredients List Photograph

Launch Date

2023-6

Target Consumer

25-35岁年轻办公室女性白领

Weight/Volume per Pack

Young female white-collar workers aged 18-24 with office social needs；A new generation of delicate mothers aged 25-35 who pursue a healthy lifestyle

Price per Item

19.9元/120g

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

All over China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

2023.6.13-2023.8.8 Only 57 days after its launch, the cumulative exposure of the whole platform is 5000w+! The cumulative number of reviews is 1W+! With a DSR score of 4.9 and a negative review rate of only 0.77%, Cheese Puff Popcorn is one of the best user experiences in the history of the food laboratory!