Company Website

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Company Introduction

BISOU BALLON is the pioneer of the instant breath freshening category, and first defined burst bubble as new generation of "chewing gum". We are committed to providing consumers with the best burst bubble, and taking "1s burst, refresh instantly" as core breakthrough point of our products, upgrading products in terms of functionality and experience. BISOU BALLON hopes to help people freshen the breath more efficiently through our excellent products, and integrate the brand's core value into every scene in consumers' lives, making them feel refreshed every moment. We wish that young generations could communicate more easily and express more boldly when social, and show the best side of themselves anytime, anywhere!

Product concept, highlights and added value

1. Raw materials and processing technology:
- Ingredients: added with MCT oil, which can accelerate body metabolism and promote fat burning; added natural menthol, purified from natural mint leaves; added with proprietary probiotics, fresh breath from the source; 0 sugar and 0 aspartame; natural imported fragrance, which makes the taste more balanced
- Processing technology: Using seamless capsule technology, the burst bubble is more crystal clear and rounded
2. Taste:
The flavor is a combination of flowers and fruits. It has rich fruity aroma and pleasant floral aroma
3. Packaging:
The main visual of packaging is "Qin". "Qin" not only represents saying hello, but also represents intimacy. It is also the embodiment of the brand name. "Bubble box" is also an important element of packaging design. "People are connected through dialogue." The visual element of the bubble box can not only convey the social attributes of our products, but also an encouragement for communication and a glimmer of hope for bringing people closer in an era that emphasizes keeping distance.

Product Images

Please briefly describe how your product communicates with consumers

1.Consumer demand: The problem of fresh breath is not only an oral health problem, but also a personal image management problem that requires a more personalized solution. Traditional breath freshening product cannot meet the demand of “refreshing breath anytime, anywhere”. At the same time, consumers also have certain demands for portable and casual functional snacks, and "refresh" is a compulsory demand throughout every moments in life.
2. Brand communication: Refresh at the moment
3. Consumption scenes: every moment that needs "Refresh"
4. Product selling points: SHENQING (refresh); QISHUANG (breath freshness); REFRESH (being confident and energetic )
5. Marketing activities: Xiabuxiabu hot pot co-branded set meal; Dali Hilton afternoon tea co-branded

Product Images

Ingredients List Photograph

Launch Date

2022-6

Target Consumer

Young generations aged 18-35, mainly composed of the new comers and students, with a high proportion of women.

Weight/Volume per Pack

30粒/3g

Price per Item

16.9元/卡

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Across China

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery

Market Performance

1. Sales Volume: ship more than 5 million boxes in 2023
2. The sales volume of BISOU BALLON burst bubble ranks first across China, and its market share exceeds 50% in burst bubble category (the data comes from Beijing WinWin Network Technology Ltd.'s offline retail monitoring data from July 2022 to June 2023)
3. Number of offline outlets: Entering 31 provinces, autonomous regions, and municipalities across China, covering 300,000 offline stations and more than 90% of provinces in China
4. Offline channels:
1) CVS: The shelf rate is more than 80%, with leading brands such as Meiyijia, Hongqi, 711 and Lawson
2) MT: Leading brands such as Walmart, China Resources Vanguard and Yonghui
5. Online channels: BISOU BALLON Tmall flagship store and Tiktok flagship store