Company Website

http://www.e-fong.com/

Company Introduction

Guangdong Qifeng Health Industry Co., Ltd. is one of the key strategic sectors of EFONG PHARMACEUTICAL's Big Health. Focusing on authentic resource medicinal herbs and relying on the brand advantages of EFONG PHARMACEUTICAL, we integrate traditional Chinese medicine into the concept of modern healthy life, providing consumers with healthy and convenient products and services. Currently, we have 9 major health product series, 600+plant extract raw materials, and several 10 production lines, providing OEM/ODM services from raw materials to major health products.

Product concept, highlights and added value

Concept: Rebuild the "new experience of Colla Corii Asini", committed to bringing better product quality and eating experience
1. Innovative form: The first product in the industry to match a whole piece of Colla Corii Asini with dark chocolate.The piece of donkey-hide gelatin is heated and stir-fried into a ball to make it crispy, which changes the traditional way of using Colla Corii Asini, and makes the experience creative and interesting.
2. Innovative process: A crispy ball is a piece of Colla Corii Asini. The process of removing the bloody smell solves the weakness of traditional Colla Corii Asini's bloody smell. During the production process, the Colla Corii Asini block is evenly heated and gradually softened, bulged and shrunk into a ball with crispy texture, but without hard heart inside.
3. Innovative flavor: Colla Corii Asini & Belgium sugar-free Black Chocolate, 72% pure cocoa butter black chocolate, wrapped with the crunch of Colla Corii Asini. The chocolate flavour is rich and silky, with good melt-in-your-mouth properties. The aroma lingers on the tongue, and with a gentle bite, it is crispy and delicious, bringing a brand new delicious experience.
4、Innovative raw materials: plant essence synergistic help. Red ginseng, new resource foods such as blueberry anthocyanins, pomegranate, coniferous cherries, and black tea extracts awaken endogenous vitality and help young girls become more beautiful and lovely.
5、Innovative packaging: the outer box specifically states that "contains dietary fibre, 20% protein", reflecting high nutrition; "72% total cocoa solids, each ≈ 10kcal, compared with ordinary chocolate to reduce carbohydrates by 34%", to express the precise intake of No fear of fat. The bold collision of colourful silver card and gradient carmine red is a metaphor for the effect of replenishing qi and blood, which is in line with young aesthetics and the concept of punk health, allowing the packaging to speak to consumers.
6. Innovative marketing: digital visualisation. Calories per capsule <3 cherries; dietary fibre of 10 capsules ≈ 63g of broccoli; protein content ≈ 87.9ml of milk, 0 added sugar, flavouring and preservatives; communication is direct and vivid.

Product Images

Please briefly describe how your product communicates with consumers

When it comes to Colla Corii Asini, consumers are mostly concerned about the following questions: is it effective in replenishing qi and blood? Is it tasty? How to cook it?
In this regard, the industry offers many options, these products are mainly divided into two categories: the first is the traditional form with good tonic effect but poor flavour, such as Colla Corii Asini blocks, oral liquid, instant powder, gelatin paste, etc. The second is the snack form with good flavour but weak taste. The second category is snack form with good flavour but weak tonic effect, such as Colla Corii Asini cake, Colla Corii Asini porridge, Colla Corii Asini hawthorn pills, etc. Overall, consumer demand for Colla Corii Asini products can be divided into two dimensions: 1. whether it is material and effective; 2. taste and flavour.
We also conducted an in-depth study on consumers' demand for efficacy, and found that 81% of consumers no longer pursued a single "blood tonic", but believed that "qi" and "blood" are interdependent, and valued the importance of Blood and qi double tonic, and 44% of consumers prefer multifunctional products and hope that one product has multiple health benefits.
Based on consumers' demand for effective ingredients and good taste and flavour, we have developed the healthy "snack form" of Colla Corii Asini dark chocolate crispy ball. A ball is a whole piece of Colla Corii Asini, which is more effective than casual snacks; professional deodorisation technology, crispy texture, and the fusion of aromatic black cochineal, which is more delicious than traditional tonic products.
In order to satisfy the consumers' demand for double tonic of blood and qi, we have researched and developed a highly effective formula with the same source of food and medicine, Colla Corii Asini tonifies the blood and red ginseng tonifies the qi, which is a powerful combination of both blood and qi; the 4 plant essences of acerola cherries, blueberries, pomegranate and black tea regulate the internal sources and provide antioxidant strength; it is rich in dietary fibre and protein, which is highly effective in supplementing the nutrients; and it contains 0 added sugar, which is low-calorie, so that the consumers can eat with confidence. Individual lock fresh pouches,Sharing, commuting, working, and watching TV shows can all help with health preservation!

Product Images

Ingredients List Photograph

Launch Date

2024-6

Target Consumer

Middle aged and young women aged 25-45 in 1st to 3rd tier cities who value pleasing themselves, are exquisite, love beauty, and have high consumption power. Other groups: Generation Z, middle-aged people about to enter old age.

Weight/Volume per Pack

40克/盒

Price per Item

59元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

not have