Company Website

http://www.csfscm.com/

Company Introduction

China State Farm Supply Chain Management Co., Ltd. is an innovative supply chain management company based on the global supply chain, with Internet, big data and internationalization as its strategic development objectives. The company's business covers Internet and e-commerce, international trade, international investment and cooperation. With the strategic concept of "forging national brands and leading a good life", the company integrates the supply chain resources of international and domestic important agricultural and animal husbandry products through the three major business segments of Internet and e-commerce, trade and distribution, and international cooperation, to create an innovative supply chain platform for China's agricultural and livestock reclamation system. ".

Product concept, highlights and added value

Humanized design: Milk Air Children's Pure Milk is a pure milk designed for children, in terms of specifications, we chose a small capacity of 125ml packaging, more suitable for children's appetite, to avoid the existence of a large box of milk to drink up the waste of the situation. Secondly, the small package is easier to carry, parents with children out of the house, you can replenish the nutrients anytime and anywhere.
Nutritional value: The milk comes from its own selection of 30% purebred A2 type cows, compared to A1 type ordinary cows, more suitable for children's intestines, affinity and good absorption. The ingredient list is only raw cow's milk, the ingredients are safe and highly nutritious, 4.0g/100ml high quality milk protein, 130mg/100ml native high calcium, 9g/100ml A2 beta-casein.
Design concept: By removing complicated design elements and lengthy operation process, the mother and child IPs with cute cow figures, including "Moe QiQi" representing the baby and "Beauty QiQi" representing the mom, understand the mom and the baby better~. The two characters will also change their images according to certain times of the year, such as holidays.

Product Images

Please briefly describe how your product communicates with consumers

Advertising and publicity: Through traditional media channels such as advertisements and print media, as well as digital channels such as online advertisements and social media advertisements, brand messages and value propositions are delivered to consumers.
Social media: videos and graphics of milk-related trivia, brand stories, etc. are posted in online social media such as Milk Gas's Shake and Shutterfly to establish real-time communication and interaction with consumers.
Communication: By regularly sending new product stories, product promotions and other information, it keeps in touch with consumers and provides personalized content and offers. Secondly, Milk Qi has established an effective customer support system, consumers can also feedback their feelings and suggestions to the brand through online chat, phone calls, social media and other channels.
Events and activities: Milk Gas will organize brand events from time to time, such as factory and farm traceability events, inviting consumers to enter Milk Gas' farms and factories to explore where good milk comes from and how it is produced.

Product Images

Ingredients List Photograph

Launch Date

2023-2

Target Consumer

Parents of children between the ages of 2 and 6 in high-tier cities are the main consumer group, and most of them are "fine school" parents who pay attention to the composition and nutrition of dairy products.

Weight/Volume per Pack

125ml*10盒

Price per Item

49.9

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Available in all regions of the country

Distribution Channels

电商 E-commerce