Company Website

http://www.csfscm.com/

Company Introduction

China State Farm Supply Chain Management Co., Ltd. is an innovative supply chain management company based on the global supply chain, with Internet, big data and internationalization as its strategic development objectives. The company's business covers Internet and e-commerce, international trade, international investment and cooperation. With the strategic concept of "forging national brands and leading a good life", the company integrates the supply chain resources of international and domestic important agricultural and animal husbandry products through the three major business segments of Internet and e-commerce, trade and distribution, and international cooperation, to create an innovative supply chain platform for China's agricultural and livestock reclamation system. ".

Product concept, highlights and added value

Low-temperature fresh milk is the most steadily growing dairy category in China, reflecting the quality capabilities of dairy companies. Consumers' demand for quality has risen, and they are more concerned about their health and immunity after the epidemic. They are willing to purchase high-quality dairy products for their family's health on a regular basis, try new high-end brands, and aspire to the concept of pure, natural and fresh health. CKM Dairy adheres to the concept of "original and natural" and builds high standard farms in high quality milk source areas. Its product, ZKM Native Seaside 4.0 Fresh Milk, embodies the characteristics of milk source advantages, with milk coming from the golden milk source belt of Zhongwei, Ningxia. The product 4.0g/100mL native high-quality milk protein, 28% higher than ordinary milk, 130g/100mL native high-calcium, rich milk flavour, moist as smooth fat, both nutrition and reputation, taste happiness, feel the mellow Ningxia milk. The product is packaged in PET bottles and stored under refrigeration for 10 days, making the fresh quality visible to the naked eye and convenient to drink. ZKM is committed to letting the people of China drink better milk, and with nearly 100 years of experience in cattle breeding, it leads the dairy industry in quality.

Product Images

Please briefly describe how your product communicates with consumers

In the aftermath of the epidemic, consumers are more concerned about health and immunity enhancement, and are willing to acquire high-quality dairy products for the health of their families. They are willing to try new high-end brands and aspire to the concept of pure, natural and fresh health. From the perspective of market competition, Zhongkenmu Dairy has taken advantage of its milk source location to shape its products with the personalised and differentiated features of native Sekishang, freshness and high quality. The product creates the core, differentiated value of milk originating from Zhongwei, Ningxia, with plateau-born high-quality milk protein and plateau-born high calcium. The packaging design highlights the natural geography of the origin, and the illustration presents the natural scenery of Shapotou in Zhongwei. In terms of marketing communication, Zhongkenmu pulls in new traffic through the online circle of friends, Little Red Book planting grass, and offline cooperation with other industries. Build brand three-dimensional communication matrix, horizontal arrangement of Xiaohongshu, Shake voice, microblogging public domain channels, vertical ploughing WeChat public number, enterprise micro circle of friends private channels. Offline, the brand products are displayed in hypermarket channels, and community groups are used as an important communication and conversion channel. Exhibited at the 2023 China Dairy Industry Conference, held a press conference on ZKM's new brand products, and became the designated dairy product for the 2023 China Dairy Industry Top 20 (D20) Summit and the 14th China Dairy Industry Conference. Through a large number of mainstream media publicity and forwarding, it endorsed the brand credibility and high product quality.

Product Images

Ingredients List Photograph

Launch Date

2023-6

Target Consumer

Highly educated families who pursue quality of life and focus on family nutrition and health.

Weight/Volume per Pack

250ml

Price per Item

9.9

Storage requirements

冷藏（0-4℃）

Marketing Area

Available in all regions of the country

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 其他销售渠道 奶站