Company Website

https://www.denglao.cn/

Company Introduction

Teng Lou Kim Fong is a comprehensive health group integrating R&D, production,marketing and supply chain management of health food, relying on strong research strength and profound TCM academic background of Guangzhou University of Chinese Medicine,guided by more than 80 years of TCM theory from Prof. Deng Tietao, a great master in TCM.

Now we have more than 50 kinds of products, of which 12 are protected as national intangible cultural heritages for their secret recipes. We have hundreds of Denglao Herbal Tea chain stores nationwide, mainly distributed in the first-tier cities (Beijing, Guangzhou and Shenzhen) and other major cities in Guangdong, Guangxi, Hainan and Fujian.

Product concept, highlights and added value

Chen pi Xiao xiao le is derived from the Chinese medical master Professor Deng Tietao's more than 80 years of academic experience in traditional Chinese medicine. It extracts the essence of Tangerine peel, hawthorn, Roselle and licorice, supplemented by a clear and moist Sydney juice. Tangerine peel back gan Shengjin, hawthorn elimination of food, the two work together to drive away greasy; Pear juice clear and refreshing, Roselle flower clear heat, 5 major medicine and food homologous raw materials, accurate compatibility. Tangerine peel after ① selection of materials ② cleaning and soaking ③ multi-stage extraction ④ vacuum concentration ⑤ filter out ⑥ Scientific allocation ⑦UTH sterilization ⑧ precise packaging, a total of eight processes, scientific refined, the essence of materia medica, 0 fat, 0 sucrose added, the original flavor is more healthy. First smell, is the strong fragrance of orange peel; At the entrance, the sour of hawthorn and orange peel and the sweet of Sydney perfectly blend together, back to sweet, Shengjin, good taste, people can't help but bite after bite. Before the meal appetizer, appetite loss drink a can, appetite open; Meal solution greasy, remove fried food, skewers, hot pot greasy; Eating after a meal, eating the feeling of swelling, a can of strong elimination. Chinese medical grade good drink, Chen pi Xiao xiao le, appetizer before meals, meal solution greasy, meal after eating, summer heat are applicable.

Product Images

Please briefly describe how your product communicates with consumers

(1) According to market research analysis, the average daily search index of orange peel reached 4140 times; In media publicity, the daily average was 154,000, reaching a peak of 776,000 in early January 2019. Among them, Guangdong, Shandong, Beijing, Jiangsu and other places, more attention to "orange peel". It shows that the orange peel is affirmed by the majority of consumers. Moreover, the contemporary young people's "health blood began to awaken", the first concern is the natural health ingredients. Orange peel, as a good product of the same origin as medicine and food, has also been recognized by many consumers. Therefore, orange peel is used as the main raw material to create "orange peel Xiaoxiao Le".
(2)Tangerine peel, spicy; Warm in nature; Return to the lung, spleen channel, has the effect of soothing the liver and regulating the qi, eliminating accumulation and stagnation. Combined with the public dining scene, you need to appetizer before the meal, you need to solve the greasy during the meal, and you need to eat after the meal. And the use of orange peel to develop drinks, will be more suitable for consumers to eat. At the same time, according to the Chinese medical master Professor Deng Tietao's more than 80 years of academic experience in traditional Chinese medicine, Deng Lao Jinfang has developed the Chinese herbal medicine "Tangerine peel Xiaoxiao Le", which is sour and sweet, soothing and greasy.
(3)Orange peel product packaging is mainly yellow color, which echoes the color of orange peel, attracting the sight of the target consumer group, and at the same time, through the feeling of color, consumers can associate with the flavor type of orange peel. The orange peel illustration is added to the packaging picture, which not only fully demonstrates the healthy herbal raw materials of the product, but also gives the whole packaging young vitality, increasing consumers' love for the beauty of the packaging, and then promote the desire to buy.
(4) Promotion in official media matrix public accounts, video accounts, etc.

Product Images

Ingredients List Photograph

Launch Date

2022-3

Target Consumer

eat irregular struggle； Socializing, smoking and drinking too much business elite； Summer is too hot, no appetite to eat dry rice people； Afraid of greasy kebab lovers； Hot pot lovers who love spicy and fear oil.

Weight/Volume per Pack

250ml*24/箱

Price per Item

90元/箱

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel