Company Website
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Company Introduction
Hangzhou Manthy Food Technology Co., Ltd., located in the Alibaba Park in Hangzhou, is a new tech company specializing in functional foods. The company is committed to creating higher standard functional nutrition products. In 2020, it received support from Nestlé R&D Accelerator in 2020, seed funding from Plug&Play and Weikang in 2021, and strategic investment from Ruoyuchen in 2022. The company has successfully incubated the functional food brand 'Release U,' precisely addressing the health growth of children and the self-care needs of mothers, ensuring delicious, effective, and safe products.
Product concept, highlights and added value
Concept:
Supplementing collagen is not only about "supplementing", but also about "retaining". Most products on the market only focus on collagen content or molecular weight, and consumers are likely to lose while supplementing, getting half the results with double the effort. RELEASE U not only achieved breakthroughs in molecular weight and content, but also put in a lot of effort to retain collagen.
Highlights:
1. Adequate supplementation and good absorption: 11000mg of collagen peptide was added, with collagen tripeptides of molecular weight less than 500Da exceeding 5000mg (almost reaching 100% absorption rate). The raw materials were sufficient and effective;
2. Promote the conversion of collagen tripeptides into collagen in the body: synchronously adding sodium hyaluronate, natto powder, and vitamin C promotes the conversion of collagen tripeptides into collagen;
3. Protecting collagen from degradation: Collagen in the body is damaged by free radicals and other substances, valuable functional active ingredients such as PQQ, dihydroquercetin, and chitosan are added to inhibit collagen degradation;
4. Natural taste: Collagen peptide has an extremely bitter taste, and seasoning with natural fruit juice not only promotes the absorption of collagen, but also does not require any additional additives in this product
Value added:
There are a total of 10 patented invention technologies for the raw materials in collagen peptides of RELEASE U, which not only supplement collagen peptides, but also help retain collagen and make the skin radiant!
Product Images
Please briefly describe how your product communicates with consumers
1. Originating from public demand. With the development of the economy, the public pays more attention to their own needs and attaches great importance to the condition of their skin. How to maintain good skin condition is a mystery that the public has been exploring hard. RELEASE U deeply interacts with consumers, collects consumers' feedback, and deeply understands their needs and expectations. Take inspiration from it and ensure that products and activities truly meet the actual needs of consumers. Based on the consumers' pursuit of good skin condition, RELEASE U upholds the craftsmanship spirit of striving for excellence and pursuing the ultimate, striving to bring consumers the ultimate experience and enjoyment;
2. Value consumers' experience. When designing this product, comprehensive consideration is given to its efficacy and ingredients, with a focus on its taste, convenience, and packaging design. The product is zero fat, low calorie, and natural, which can meet consumers' pursuit of health. The packaging design clearly indicates that the collagen peptide content is above 11000mg, with collagen tripeptides of molecular weight less than 500Da exceeding 5000mg, and several auxiliary ingredients are also marked to allow consumers to understand the product at a glance, ensuring that consumers can enjoy convenience and pleasure when consuming products;
3. Actively interact with consumers. Before the product is launched, distribute samples to potential consumers to involve them in product development, in order to develop products that better meet consumer needs, tastes, etc; After the product is launched, actively interact with consumers, answer their questions and collect consumers' feedback.
Product Images
Ingredients List Photograph
Launch Date
2023-12
Target Consumer
Skincare enthusiasts, elderly people, office workers, long-term smokers, staying up late, menopausal women
Weight/Volume per Pack
500mL（50mL×10）
Price per Item
499/盒
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
电商 E-commerce
Market Performance
Online for 2 months, with sales exceeding 5 million (200000 units).
Currently, the product has collected effective feedback from hundreds of users, such as effectively improving facial skin delicacy, greatly reducing skin redness, shrinking pores, and overall brightening and firming of the skin.