Company Website

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Company Introduction

Hangzhou Manthy Food Technology Co., Ltd., located in the Alibaba Park in Hangzhou, is a new tech company specializing in functional foods. The company is committed to creating higher standard functional nutrition products. In 2020, it received support from Nestlé R&D Accelerator in 2020, seed funding from Plug&Play and Weikang in 2021, and strategic investment from Ruoyuchen in 2022. The company has successfully incubated the functional food brand 'Release U,' precisely addressing the health growth of children and the self-care needs of mothers, ensuring delicious, effective, and safe products.

Product concept, highlights and added value

Concept:
There are many iron supplement products on the market, but those with good taste do not add enough, while those with enough add have a strong rust flavor. RELEASE U breaks the contradiction between iron content and rust taste, bringing a better tasting iron supplement product. At the same time, it specially adds carob extract, giving the product greater internal adjustment value in addition to iron supplementation..
Highlights:
1. Combining iron supplementation with snacks, independently packaged, convenient to carry, suitable for a wide range of scenarios, and the gummie base is sugar substitute, which does not burden teeth, allowing you to enjoy healthy "snacks" without worry;
2. Breaking the monotony of iron supplementation and using international pharmaceutical ingredients in food: each capsule is specially added with carob extract (originally used as a foreign drug ingredient, allowed for use in food domestically, safe and effective), containing D-chiral inositol, which helps improve female polycystic ovary syndrome, balances body hormones, and is particularly friendly to women;
3. Add diversified iron sources for different populations: Based on the differential absorption needs of different populations for iron sources, add three types of iron and synergistically enhance the efficiency. It is suitable and safe for the general population, and each grain contains 3.6mg of iron, which is equivalent to 60 jujube and 450 Chinese wolfberries;
4. Delicious and natural taste, almost rust free: flavored with concentrated jujube juice, rich in nutrients, with a natural taste, giving gummies a unique taste and natural sweetness;
5.0 fat, using sugar substitutes, does not cause dental caries, etc. A rich iron gummie has the same amount of calories as eating 18.6g of apples (less than one bite for adults).
Value added:
Specially added vitamin C to further assist in iron absorption.

Product Images

Please briefly describe how your product communicates with consumers

1. Originating from public demand. Delayed menstrual cycle, cold hands and feet, pale complexion, requiring iron supplementation. Conventional iron supplements are difficult to drink and have a strong rust flavor. RELEASE U deeply interacts with consumers, deeply understands their needs and expectations, and based on their demand for delicious iron supplements, RELEASE U upholds the craftsmanship spirit of striving for excellence and pursuing the ultimate, not only does it make consumers happy to supplement iron, but it also uniquely adds horn bean extract to deeply regulate hormone balance, striving to bring consumers the ultimate experience and enjoyment;
2. Emphasize consumer experience. When designing products, comprehensive consideration should be given to their efficacy and ingredients, with a focus on their taste, convenience of use, and packaging design. In terms of taste, 25% jujube juice (calculated based on the original juice) is added, and three different iron sources are selected to meet the iron absorption needs of different groups of people. In terms of convenience, the product is independently packaged, with high scene adaptability. In terms of appearance, the product adopts a love pattern to increase its stickiness to consumers;
3. Actively interact with consumers. Establish communication groups for brands and channels, promptly respond to consumer inquiries and resolve any issues that may cause consumer dissatisfaction, and collect consumers' feedback.

Product Images

Ingredients List Photograph

Launch Date

2021-12

Target Consumer

Age 3 and above, especially women and iron deficient individuals

Weight/Volume per Pack

90g（3g/粒×30粒）

Price per Item

199元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

CHINA

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall

Market Performance

Over the past 2 years, the product has sold a total of 2.4 million bottles (72 million pills) across the entire network, with a sales revenue of over 130 million yuan. Monthly sales of over 100000 bottles have exceeded 6 million yuan, with a repurchase rate of over 60%.
Currently, the product has collected effective feedback from hundreds of consumers, such as increasing hemoglobin levels, improving iron deficiency anemia, alleviating menstrual discomfort, and regulating.