Company Website
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Company Introduction
Hangzhou Manthy Food Technology Co., Ltd., located in the Alibaba Park in Hangzhou, is a new tech company specializing in functional foods. The company is committed to creating higher standard functional nutrition products. In 2020, it received support from Nestlé R&D Accelerator in 2020, seed funding from Plug&Play and Weikang in 2021, and strategic investment from Ruoyuchen in 2022. The company has successfully incubated the functional food brand 'Release U,' precisely addressing the health growth of children and the self-care needs of mothers, ensuring delicious, effective, and safe products.
Product concept, highlights and added value
Concept:
In order to help their children grow taller, most parents are desperately supplementing calcium, but a single calcium supplement cannot achieve much calcium utilization rate. In addition to calcium, bone growth also requires other nutrients to work together, just like building a high-rise building, which requires not only bricks but also cement and steel bars. RELEASE U starts from the full chain of nutrients required for bone growth, with one product in place and timely improvement of everyone's understanding of "calcium supplementation=height growth".
Highlights:
1. Combine parents' needs for their children's growth with their favorite snacks (milk tablets), and add 20mg of natural bone growth factor CBP (Colostrum basic protein) to each pill, which is equivalent to 13.3kg of milk;
2. It also contains milk mineral salts, vitamin D3, vitamin K2, magnesium, zinc, etc., to supplement the nutrients needed for children's growth at once;
3. Double sided different image design of milk calcium nutrition tablets (solution, giraffes or rockets) to increase the attractiveness of the product to children;
4. Delicious and easy to absorb, using the milk flavor that children love, it can't stop at all.
Value added:
Independent packaging, easy to carry, and suitable for a wide range of scenarios. VD3 and VK2 were originally used in health foods and special dietary foods, RELEASE U broke industry barriers and integrate them into dietary supplements
Product Images
Please briefly describe how your product communicates with consumers
1. Originating from public demand. In the era that values children's growth besides studying, height also needs to keep up. Parents always worry about their children not being tall enough. How to effectively promote bone growth healthily? RELEASE U deeply interacts with consumers, collects consumers' feedback, and deeply understands their needs and expectations. Take inspiration from it and ensure that products and activities truly meet the actual needs of consumers. Based on the demand of consumers for children's growth, RELEASE U upholds the craftsmanship spirit of striving for excellence and pursuing the ultimate, striving to bring consumers the ultimate experience and enjoyment;
2. Emphasize consumer experience. When designing products, comprehensive consideration should be given to their efficacy and ingredients, with a focus on their taste, convenience of use, and packaging design. Adopting the milk flavor that children like, independent packaging, high adaptability to the scene, and the product adopts double-sided different graphic design, increasing the attractiveness of the product to children and making parents more worry free;
3. Actively interact with consumers. Establish communication groups for brands and channels, promptly respond to consumer inquiries and resolve any issues that may cause consumer dissatisfaction, and collect consumers' feedback.
Product Images
Ingredients List Photograph
Launch Date
2023-3
Target Consumer
People aged 3 and above, especially children and adolescents aged 3-18 with growing bones
Weight/Volume per Pack
60g(1.5g/粒×40粒）
Price per Item
299元/瓶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
CHINA
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall
Market Performance
Half a year after its launch, the entire network has sold a total of 750000 bottles (30 million pills), with a sales volume of over 60 million. The monthly sales volume is over 100000 bottles. Currently, the product has collected effective feedback from multiple users, such as 2.5cm in height during summer vacation, 0.53cm in height in less than a month and 2cm in height