Shizu Energy Chitterlings and Pork Blood Noodles_Henan Shizu Energy food technology Co., LTD_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Shizu Energy Chitterlings and Pork Blood Noodles

Food | Instant Food

Henan Shizu Energy food technology Co., LTD

Company Website

www.shizuren.com

Product concept, highlights and added value

Shizu Energy with the attitude of industry innovators, in September this year launched Chitterlings and Pork Blood Noodles, this new product is the first instant food to chitterlings and pork blood as the staple food. Shizu Energy select Yunnan-Guizhou high-quality pre-frost sweet potatoes, using international powder coating technology, to create 0 fat non-fried pure sweet potato powder. After 6 hours of 20+ kinds of spices, the sausage is spiced and braised, and the taste is fresh and tender; Pork blood is cooked at constant temperature to retain high quality protein to the maximum extent, smooth and smooth; After 121°C high temperature sterilization, food safety is guaranteed. In addition, the new product continues the super-sufficient ingredients of the Shizu Energy's "1 bucket of 6 packages of materials", enriching the ingredients to add layers of taste, and providing consumers with a "convenient not to settle" food experience.
Chitterlings and pork blood two food ingredients are very Sichuan and Chongqing local characteristics, because of the uniqueness of its taste and the difficulty of food processing, previously in the convenient fast food category is not common, Shizu Energy will combine the two in the form of brew launched on the market, joint national man IP "Heavenly God Belesses the People", in the product point depth combination, with a small taste to move the public taste buds, obtained good market results.

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Please briefly describe how your product communicates with consumers

This new product is the first convenient food with Chitterlings and Pork Blood as the staple material in the brewing fast food category, achieving the category first. Through consumer research and data analysis, Shizu Energy found that the classic Sichuan-Chongqing famous dish "Chitterlings and Pork Blood Noodles" is favored by consumers, adhering to the vision of inheriting traditional Chinese local cuisine, Food people launched the first brewing "Chitterlings and Pork Blood Noodles" in the category of convenient fast food through strong product innovation and self-research capabilities, and carried out diversified marketing activities:
1) Generation nickname brings consumers closer
"Chitterlings" and "Pork Blood" two ingredients together achieve the classic good taste of Chitterlings and Pork Blood Noodles, the two ingredients have a natural sense of matching, the brand team has a nickname for the product: the unique CP powder, with more generation z discourse system, highlight the product selling point, increase the product memory point, and narrow the distance with consumers.
2) Launch a series of short drama demon videos to strengthen the selling point of "CP fans"
Shizu Energy adopt the form of a reversed model short play video, and simulate the CP sense of "fat sausage" and "blood Wang" by telling the love process of a couple of lovers "confession - break up - compound", and continue to strengthen the selling point of the product.
3) Co-titled "Heavenly God Belesses the People", prying the second yuan circle
Shizu Energy have always adhered to the brand of "enjoy diversity and inclusiveness", paid attention to the young circle culture to support the young generation to release diverse love, deeply combined in the product point, chose the joint national cartoon IP "Heavenly God Belesses the People", and quickly attracted consumers' high attention to new products through the joint limited barrel and beautiful surrounding.

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