Company Website

https://dudupanda.net

Company Introduction

Xi'an Yuanqi Beating Tea Technology Co., Ltd., from Chang'an City, the ancient capital of China's thirteen dynasties, was established in 2021. The company is committed to breaking the stereotype and inherent understanding of Chinese tea among young people through the world's leading freeze-dried cold tea extraction technology and innovative design, redefining classic basic tea, and providing young people with a new tea drinking experience.

Product concept, highlights and added value

dudupanda Super Instant Tea, powered by Estea presso™ smart freeze-dried cold brew technology, restores the classic original leaf tea flavor without damage. Tea raw materials are selected from the single core production area of SOCT, 8:1 depth extract of the original leaf essence, to maximize the retention of tea polyphenols, theanine and other fresh flavor, scientific and technological physical examination to remove 95% of heavy gold residue, change the traditional raw leaf tea from picking to brewing tea never washed, can not eradicate the situation of agricultural residue. Every cup of tea presented is a healthy flavor. Through the world's leading deep extract technology, tea taste can be completely standardized and large-scale, which is conducive to the rapid branding of Chinese tea.
Independent original patent design essence tube, inspired by the Chinese myth Dinghai Shenpin, innovation a break a pour a drink new experience, fool operation, one hand thumb can easily open the package to pour out the tea powder, hot and cold water can brew, go out small and portable, whether in the outdoor camping, travel, business, or work, study, enjoy a cup of fine tea anytime and anywhere, Save the trouble of pouring tea leaves and cleaning teacups.
dudupanda's interactive product design gives the product social attributes like cigarettes, giving new friends a cup of tea, full of fun, creating a happy and surprising atmosphere, which is a new way to make friends.
dudupanda uses new technology to subtract complex Chinese tea and make traditional Chinese tea fashionable. Based on differentiated scenes, Dudupanda redefines basic tea and builds a new experience of extremely convenient and fun tea drinking.

Product Images

Please briefly describe how your product communicates with consumers

The tedious brewing process of the original leaf tea does not match the fast-paced lifestyle pursued by young people, and the traditional tea culture of tea tasting and preaching is increasingly distant from young people.
The packaging of dudupanda super instant tea is designed with colorful alternating stripes, representing personality and vitality. The flashing bow is the core cultural symbol of the brand, representing the value label that dares to challenge tradition and pursue oneself. The packaging, which is smaller than the size of a mobile phone, can quickly attract users' attention even at a distance of 5 meters on the shelf.
dudupanda's original essence tube patent design, inspired by the Chinese mythology Dinghai Shenpin, focuses on less is more simple design concept, abandon redundancy, focus on free release, when the user holds the essence tube, it means to break this boring and old-fashioned tea world. At the same time, we pay more attention to bring users a more extreme and convenient way to use, fool type operation, create a break a drink a new tea experience, 3s can enjoy the non-destructive restoration of the original quality tea flavor.
The original intention of our design is to redefine the basic tea and make it into a fashion item that meets the social needs of the new era through interesting designs that can socialize with each other, so as to break the stereotype of Chinese tea and break the traditional inherent cognition.
In terms of content marketing, dudupanda collaborates with new generation rappers to produce a number of hip-hop rap singles, establishes emotional communication with young people through continuous output of rap music, provides users with more personalized psychological satisfaction from the emotional point of view, and makes Chinese tea cooler, more interesting and more fashionable.

Product Images

Ingredients List Photograph

Launch Date

2023-2

Target Consumer

The target group is mainly Generation Z, urban new white-collar workers and new middle class people aged 18-30, who love life and are willing to explore new things to meet their needs for convenient tea drinking in social situations, outdoor sports, daily commuting, business trips, travel, study and other scenarios

Weight/Volume per Pack

4.8g

Price per Item

39.8元/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce

Market Performance

Since the launch of the product, it has been well received by young people. Since the first day of the launch of the Dewu app in January 2024, up to now, it has ranked first in the platform tea sales for one month in a row. In 2023, the popularity of goods and store visitors on Ali platform will remain the second and third categories for a long time, second only to tea brand Cha Yan Yue Se. The product comes with the propagation fission property, and the short video traffic ranked second in the Tmall tea category for a month in 2023. The click-through rate of goods on Tmall platform is 3 times that of peers. In 2023, the entire year is out of stock for 4 months, and the supply is in short supply. it has gradually launched an omni-channel e-commerce platform.