Company Website
https://www.naturelan.com.cn/
Company Introduction
The PG-Naturpharma Group in Germany was recognized as "one of the 50 Best Companies in Bavaria" in 2018. Established in 1987, NaturElan is a part of the larger PG-Naturpharma global group. It primarily focuses on scientific formulation research and development, advanced high-tech production, and the promotion of a scientific and healthy lifestyle concept. The brand serves over 3,580,000 families and exports its products to 48 countries and regions worldwide.
NaturElan, as a prominent German high-end nutrition brand, collaborates not only with four renowned international laboratories but also boasts the expertise of Avram Hershko, the Nobel Prize winner in Chemistry, and an academician of both the Chinese and American Academy of Sciences. This collaboration enhances the brand's research and development potential, ultimately leading to improved product bioavailability. NaturElan leverages top-quality raw materials and an efficient supply chain system, staying at the forefront of purification technology. Furthermore, the brand has secured 9 national patents to create a distinctive brand advantage.
The brand maintains a strict and professional approach towards its products. Notably, their lutein gummy has successfully passed over 100 component safety tests conducted by Chinese and German regulatory authorities.
Product concept, highlights and added value
In recent years, office workers face the computer office for a long time, examinees have been studying for master's degree examination for a long time, mobile phone users always stays up late playing with their phones, etc., resulting in increased burden on the eyes, eye dryness, eye astringency, eye fatigue, eyesight loss, and a series of eye problems occur frequently. Focusing on the eye care needs of people over 18 years of age, such as office workers, examinees and mobile phone users, and based on the NIH (U.S. National Eye Institute) AREDS proven eye care formula, NaturElan developed a top quality all-star eye care softgel product named NaturElan Blueberry Lutein Compound Softgels. 1 softgel = 15mg high content of patented lutein + zeaxanthin + bilberry extract + blueberry extract + 6 types of eye care vitamins and minerals, replenishing 10 eye care ingredients in 1 softgel. The product has been certified by 9 patents around the world, supported by more than 80 pieces of clinical literature, and is a multidimensional and efficient food supplement for scientific eye care. It uses patented small molecule lutein purified through 13 processes for easy absorption. In addition, the product is specially added with 100mg bilberry extract and blueberry extract containing rare anthocyanins, with 6 vitamins and minerals, efficiently moisturise the eyes!
Product Images
Please briefly describe how your product communicates with consumers
As a product to help adults with eye care, NaturElan Blueberry Lutein Compound Softgels is based on the NIH (U.S. National Eye Institute) AREDS proven eye care formula, which has been certified by 9 patents around the world and is supported by more than 80 pieces of clinical literature. Only 1 softgel a day for all-round effective daily eye care. The softgel is the right size for consumers to swallow easily without worrying about odour. The production process of NaturElan Blueberry Lutein Compound Softgels is guaranteed by three international certification systems of GMP, BRCGS, FSSD. And the product finally passed Chinese and German authority testing and certification to moisturise the eyes safely.
Product Images
Ingredients List Photograph
Launch Date
2023-12
Target Consumer
Over 18 years old, Offical workers, Examinees, Mobile phone users
Weight/Volume per Pack
60粒/瓶
Price per Item
399元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
products to 48 countries and regions worldwide.
Distribution Channels
电商 E-commerce
Market Performance
Selected at the CIIE Fair, broadcast live on CCTV news, important debut in China