Company Website

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Company Introduction

Young flavor condiment brand, manufacturer of happiness.
VEpiaopiao is a new generation seasoning brand focusing on original taste. We share delicious food and beautiful things with contemporary young people, and jointly create a better new lifestyle. We hope to build a bridge between food ingredients and delicious food, so that happiness can ferment over time and grow in beauty again and again... VEpiaopiao, you make me feel that fireworks in the world are very good.

Product concept, highlights and added value

The idea of Salted Egg Yolk Pumpkin Sauce comes from classic home-cooked dishes. With the innovative concept of fusion dish, mixing Chinese and Western cuisine features, the classic Chinese taste is integrated into a newer and more refined Western food concept, bringing flavor, color, sensory, and A comprehensive improvement in the cooking experience.
【"Golden" Raw Materials Combination】
Gaoyou salted egg yolk and Beibei pumpkin, this two golden ingredients are paired: Gaoyou salted egg yolk is pickled in yellow mud for 30 days using ancient methods, which is delicate and oily; Beibei pumpkin is glutinous and sweet, rich in vitamins, minerals. The carotene is more than twice that of ordinary pumpkin.
【"Golden" taste combination】
It is salty and soft, with a slight sweetness of pumpkin in the rich sandy texture. The combination of pumpkin and salted egg yolk is surprisingly good, which complements the balance and softness of the taste and makes the taste more delicate.
【“Golden” healing color】
The carefully brewed sauce combines the natural colors of salted egg yolk and pumpkin, showing a warm and transparent golden color. The color is warm and the taste is soft and delicate, conveying a sense of warmth in autumn and winter.
【Creative cuisine, one sauce turns into a dish】
Great pair with bagels, toast, sandwiches, and taste good even just to have the sauce itself! Have a quick bowl of salted egg yolk pumpkin pasta and mix it with your favorite ingredients to make a salted egg yolk snack. Whether it is a Chinese or Western dish, it is full of creativity.
【Simple ingredient list, not easy to make】
It adopts physical sterilization process and is freshly brewed. No flavor enhancers, fresheners, preservatives, etc. are added in the production process. It is pure and natural, allowing you to experience delicious food and reduce the burden on your body and mind.

Product Images

Please briefly describe how your product communicates with consumers

VEpiaopiao firmly believes that food is a source of happiness for contemporary young people. It is not only a result, but also a period and a journey. We are committed to making it certain, wonderful and more reachable. This is the original intention of all our products. We hope to use salted egg yolk pumpkin sauce, which is full of life temperature, to build a bridge between ingredients and food, and use healthy ingredients, complex flavors and nanny-style recipes to create new food experience. Not only can you easily make delicious food, but you can also be immersed in the whole process of the food experience, thus conveying a sense of warmth and touch.
Therefore, we used a warm golden color to create the product packaging and visual presentation of the entire series, and released 10+ original recipes with the same theme on the recipe applet, sales terminal and social platform. The carefully created atmosphere and permeating pyrotechnics conveyed The temperature and attitude of life. I hope that winter will be less cold, anxious and uneasy, with more sense of achievement, satisfaction and peace of mind, and full happiness. Perhaps, this is the real value delivered by this salted egg yolk pumpkin sauce.

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

24 to 35 years old, a new generation of young white-collar workers who pursue a healthy lifestyle and quality of life, mainly women.

Weight/Volume per Pack

225克

Price per Item

38元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China (excluding Hong Kong, Macao and Taiwan)

Distribution Channels

电商 E-commerce

Market Performance

The product has been on the market for just over a month, with sales exceeding 3,000+ across all platforms, making it an eye-catching performer among similar products.