Company Website

https://www.ylswan.com

Product concept, highlights and added value

Product highlights:
1. High quality protein, nutrition 1+1: Each bottle contains 4.0g/100ml of high-quality protein and 120mg/100ml of high-quality high calcium. One bottle can supplement the dual nutrition of milk and eggs, providing sufficient energy and nutritional support for the body.
2. Yellow Swan (can be eaten raw) Fresh Eggs: Selected yellow swan (can be eaten raw) fresh eggs without any egg odor, introduced into Japan's 38 year standard system for raw eggs to ensure the high quality and safety of eggs. Eggs contain rich nutrients such as lecithin and ovotransferrin, which contribute to good health.
3. "0 addition" healthy formula: the product does not add essence, colorant and stabilizer, so as to maintain the natural taste and health properties of milk and let consumers drink at ease.
4. Unique egg flavored milk: It has a rich and odorless taste, just like the deliciousness of cream cake and egg pudding. Even babies who don't eat eggs will fall in love with its taste.
added value
Functional positioning: Focusing on high-quality protein, high calcium, nutritional supplementation, good taste, and zero additives
Emotional positioning: For baby mothers: Starting with "comprehensive protection", creating parent-child families to drink milk
Target audience: Babies who do not like to eat eggs, including pregnant women, the elderly, and the sick who require protein, high calcium, and care

Product Images

Please briefly describe how your product communicates with consumers

Target consumer group: children are the main milk drinkers.
Nutritional needs: Milk and eggs are nutritional necessities. The Dietary Guidelines for Chinese Residents (2022) recommends consuming 300-500 grams of milk and dairy products per day, and the best eggs are 300-350 grams per week.
Consumption habits: nearly 67% of children and individuals do not want to take the initiative to eat eggs.
Parents focus: the baby's diet, gastrointestinal health, height, eyes and teeth and other issues are the main focus of parents.

Based on the above insight, if there is a product that can combine the nutrition of milk and egg to achieve the dual nutrition of a product, and at the same time to meet the characteristics of 0 addition, children love to drink, rich in high quality protein and high calcium, then it will be a very promising product. Therefore, we have developed a brand new protein milk. It not only functionally meets people's needs for nutrition and health, but also emotionally satisfies the care of baby mothers for their families and their children. For baby mothers, we take "comprehensive protection" as the entry point to make this milk an exclusive drink for parent-child families

Product Images

Ingredients List Photograph

Launch Date

2023-10

Target Consumer

A new era of mothers who pay attention to their children's delicate and segmented nutrition, hoping to provide their children with the best nutrition and health, comprehensively protect them, and value on the family.

Weight/Volume per Pack

190ml

Price per Item

6.5元/瓶

Storage requirements

冷藏（0-4℃）

Marketing Area

Sichuan

Distribution Channels

其他销售渠道 新希望鲜奶订购小程序