Company Website

https://www.zjxpp.com/

Company Introduction

Xiangpiaopiao Food Co., Ltd. was founded in 2005 and pioneered the category of cupped milk tea. Its product market share has remained the top in the country for many consecutive years. With 18 years of craftsmanship, this tea drink is the quality choice for 1.4 billion users worldwide, and is known as the "national milk tea". In 2017, it went public and became the first stock of milk tea in China.

Product concept, highlights and added value

Against the backdrop of Chinese cultural confidence and industry quality upgrading, Xiangpiaopiao is rooted in Chinese tea culture, creating a bottled milk tea with Chinese famous tea as its core interest.
Starting from the tea base, the product selects the famous Chinese tea - Mount Wuyi Dahongpao, which is supervised by Liu Anxin, the master of intangible cultural heritage of the origin of raw materials . The product rejects using the tea powder and insists extract tea from the original leaves, which geatly retains the unique rock rhyme and flower fragrance of Dahongpao; Best tea pair well with best milk. The milk, which has a fragrant taste, is imported from Australia, which is located on the golden milk source belt around 37 ° south latitude, with cows grazing on natural grasslands. Supplemented with a healthy formula with low sugar and zero trans fatty acids, it tastes great without any burden. The product packaging was designed by the design master Pan Hu himself. The perfect integration of China-Chic and fashion, the Chinese aesthetic packaging design ceiling.

Product Images

Please briefly describe how your product communicates with consumers

The categories of milk tea on the market are constantly innovating and broadening, and consumers' enthusiasm for new tea drinks continues to rise. Among them, China-Chic milk tea brand, which focuses on heavy tea and light milk, is more admired by consumers in the fierce competition. Therefore, Xiangpiaopiao, based on Chinese tea culture, creates a bottled milk tea with Chinese famous tea as the core benefit:
1. Selection of Chinese famous tea, handmade by intangible cultural heritage masters: selection of Mount Wuyi Dahongpao, a famous Chinese tea made by Liu Anxin, an intangible cultural heritage master of origin;
2. Imported milk sources: Paired with imported milk sources from Australia, produced in the golden milk source belt around 37 ° south latitude, natural grassland grazing. Good tea and good milk, with a more fragrant taste;
3. China-Chic packaging, master knife design: the design master Pan Hu personally designs, the perfect integration of China-Chic and fashion, Chinese aesthetic packaging design ceiling.
4. Low sugar, 0 trans fatty acids, healthy without burden;
5. The original tea is freshly extracted, preserving the original flavor of the tea and leading milk tea from the era of tea powder to the era of original leaves.

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

Focusing on the Z era of 15-25 years old, radiating to young people in small towns and urban blue collar workers aged 20-30, we value product cost-effectiveness, pursue quality and health.

Weight/Volume per Pack

500毫升

Price per Item

5元/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

Wuhan、Chengdu、 Hangzhou、 Shanghai、 Guangzhou、 Nanchang

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery