Company Website
https://www.starbucks.com.cn/
Company Introduction
Since our entry into China in 1999, we have been focused on developing a company that is committed to sharing the Starbucks experience with Chinese consumers, “one cup, one person and one neighborhood at a time” while passing on classic coffee culture. We care about our partners, so that they can provide customers with a Starbucks experience that exceeds their expectations; and about the community, so that we can all work together to contribute to others. We love coffee. And we sincerely believe that a cup of high-quality, handmade coffee can convey a sense of belonging and that this simple act can provide customers with positivity in their day. We love our customers. Starbucks is committed to providing customers with a consistently high-quality experience. At the same time, Starbucks emphasizes innovation, both for individual products and for services to constantly surprise and delight customers.
Product concept, highlights and added value
Starbucks chilled cup Flat White has a unique taste of Starbucks. This product has a simple formula with only six ingredients. The main raw materials are fresh milk and coffee products, without added sucrose or artificial sweeteners.Coffee: 1) Using the same expresso Italian espresso beans as in Starbucks stores; 2) Only the first extract of coffee liquid is used.Fresh Milk: Fresh raw milk ≥ 53%.The taste is smoothy，with a rich coffee flavor and a hint of caramel.
Product Images
Please briefly describe how your product communicates with consumers
Coffee has become one of the essential beverages in consumers' life and work. As a leading brand of coffee, Starbucks hopes to provide customers with high-quality ready-to-drink coffee products outside of Starbucks stores.
Consumers' health awareness is constantly increasing, and they hope that there will be less sugar and additives in the product, while the requirements for the quality of raw materials are constantly increasing.
Product Images
Ingredients List Photograph
Launch Date
2024-3
Target Consumer
30-40 OL
Weight/Volume per Pack
250ml/杯
Price per Item
59.9元/6杯
Storage requirements
冷藏（0-4℃）
Marketing Area
National Sam’s
Distribution Channels
其他销售渠道 全国山姆门店