Company Website

www.喜盼.com

Company Introduction

Xi Pan have been engaged in the production of Chao Shan beef balls for more than 50 years,focusing on frozen ingredients(Chao Shan speciality frozen meatballs,Prefabricated dishes series,Low-fat frozen ingredients series.)
We invest in the factory of Shao Tou Ping Sheng Brothers food Co.Ltd.,to build up R&D center and purchase industry-leading equipment.We create frozen low-fat ingredients through continuous innovation,by improving the formula, traditional meat ingredients can be made lightweight. (Low-Calorie,Low-Fat,Low-Sugar,Low-Sodium,High-Protein)Create meat products with high-protein, low-fat, and low-carbon,Provide a "light food" meat diet plan for the market.

Product concept, highlights and added value

In recent years, consumers have been increasingly concerned and aware of dietary needs such as low fat, low calorie, original high protein, low sugar, low salt, and no preservatives or additives. They crave to consume food with the original flavor of the ingredients, rather than industrialized foods with excessive additives. Especially for the fitness and weight loss population aged 18-35, they pay attention to their daily health and food quality.At the same time.Meanwhile, we found out that this group of people has relatively limited choices in terms of meat structure. Although chicken breast is often eaten, it lacks sufficient taste and flavor, while beef is prone to dehydration and requires meticulous cooking techniques. Therefore, in order to provide these people with a more perfect meat program, Xipan has improved the formula of Chaoshan beef balls. The cattle breed in Simmental, Inner Mongolia, is free range raised on the grassland and eats natural forage. It has developed muscles and less fat. It is the best choice for making low-fat beef balls. By using a unique method of making minced meat, we have successfully preserved the tender and chewy texture of the beef after removing fat and tendons. After 6 months of research and development, we have produced low-fat beef balls that have a strong export, delicate meat quality, and can be used for cooking without cooking oil. Satisfying the dietary needs of fitness enthusiasts for "low fat, low calori.It is generally believed that low-fat healthy ingredients are not delicious, but Xi Pan low fat beef balls subvert the traditional perception and create a food experience of "low-fat health is also delicious". We have also put in a lot of effort in packaging design, which is simple and elegant, highlighting the characteristics of "healthy ingredients" and "simple without additives", allowing consumers to intuitively understand important data such as product ingredient and nutritional ingredient lists.

Product Images

Please briefly describe how your product communicates with consumers

The precise users of this low-fat beef ball are fitness and fat reducing people aged 18-35. They pay attention to healthy living conditions and high-quality food quality, and their busy daily work and fast-paced life do not allow them have enough time to cook the food which they need. However, the low-fat beef ball we developed, can be eaten as long as it is simple to cook and boiled with water for only 5-6 minutes, which just meets the target consumers' convenience, speed Requirements for health and deliciousness. At the same time, we keep the original flavor of beef, reject additives, and make low-fat beef balls delicious through simple seasoning.Due to the core demand of our target consumers for "low oil, sugar control, and protein supplementation", we have improved our formula to provide a "low-fat, healthy, and delicious" eating experience while ensuring that the nutritional content meets the requirements of "high protein, low fat, and low sugar".We have also done a lot of work in the design of packaging. The overall packaging is simple yet elegant, simple yet not simple. Highlight the product highlights of "healthy ingredients" and "simple without additives", allowing consumers to intuitively understand important data such as the ingredient list and nutritional ingredient table. Let the consumers buy with peace of mind and eat with peace of mind.In terms of promotion, we attract the attention of target consumers through the Xiao Hong Shu platform and Tiktok platform. Through cooperation with more than 1000 fitness and weight loss KOL , such as "Ding Xiang Yi Sheng", "Nian Gao MaMa", and focusing on vertical professional content such as "low-fat healthy and delicious food", the highlights of low-fat beef balls are spread, so that consumers can understand the selling points of this product comprehensively and stereoscopically, and pay for it, and become loyal users of Xi Pan.

Product Images

Ingredients List Photograph

Launch Date

2022-1

Target Consumer

The fitness and weight loss population aged 18-35 is increasingly concerned about their physique, mental state, and health, emphasizing their lifestyle and product quality.

Weight/Volume per Pack

250g

Price per Item

29.9元/袋

Storage requirements

冷冻（-18℃）

Marketing Area

china

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 淘宝、天猫、猫超、抖音、京东，精品商超，700+社群、团购、小红书