Company Website
https://www.pepsico.com.cn/
Company Introduction
PepsiCo was one of the first multinational companies to enter China, and our products have been in the country for more than 40 years. Together with our business partners, we have invested more than RMB 53 billion in China over the past 10 years, building a successful food and beverage business in China and actively investing in the country's development process.
PepsiCo's products are loved by hundreds of millions of Chinese consumers. We continue to innovate and break through, accelerate digital transformation, actively embrace change, to become the leader of China's food and beverage industry with the belief of faster, stronger and better, and uphold the concept of "win the way" to give back to the society, abide by our commitment.
Product concept, highlights and added value
Lay's Air-popped chicken breast crisp, a ready to eat high-protein meat crisp snack with healthy raw materials and process to reduce burden for tasty. This product is a real high-protein snack, contains more than 30% real chicken breast, not only providing chicken taste, but also visible and chewable chicken granule. At the same time, the twice extrusion process is used to make this non-fried products light, thin, healthy and delicious.
In terms of packaging, the brand choses a 30g independent small package which is easy to carry and control, so as to avoid the trouble of damp, and to taste the fresh product anytime you open it. At the same time, the design of small packaging can also help consumer to control the intake of snacks, to reduce the worry of too many calories one time.
Product Images
Please briefly describe how your product communicates with consumers
Lay's Air-popped chicken breast crisp, a ready to eat high-protein meat crisp snack with healthy raw materials and process to reduce burden for tasty. This product is a real high-protein snack, contains more than 30% real chicken breast, not only providing chicken taste, but also visible and chewable chicken granule. At the same time, the twice extrusion process is used to make this non-fried products light, thin, healthy and delicious.
In terms of packaging, the brand choses a 30g independent small package which is easy to carry and control, so as to avoid the trouble of damp, and to taste the fresh product anytime you open it. At the same time, the design of small packaging can also help consumer to control the intake of snacks, to reduce the worry of too many calories one time.
Product Images
Ingredients List Photograph
Launch Date
2022-12
Target Consumer
25-35 years-old white-collar who lives in Key & A cities, snack users with exercise habits and health consideration.
Weight/Volume per Pack
30g
Price per Item
79.8元/30g*10包
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
China mainland
Distribution Channels
电商 E-commerce; 其他销售渠道 山姆会员店
Market Performance
None