Company Website

https://www.bainianyiren.com/sy

Company Introduction

Centennial is a health and wellness brand owned by Hunan Centennial National Medical Museum Co., LTD., which focuses on the inheritance and innovation of traditional intangible cultural heritage and skills. With the intangible cultural heritage of traditional Chinese medicine as the research basis, while carefully protecting the academic culture of traditional Chinese medicine, Centennial Yiren absorbs and inherits a variety of characteristics of intangible cultural heritage production techniques, and promotes the creative transformation of excellent traditional Chinese culture, according to the actual needs of modern people, and develops more products that are beneficial to people's health and help people improve the quality of healthy life.

Product concept, highlights and added value

Entering spring and autumn, the weather is dry, people often feel dry throat and thirst, need to always prepare nourishing products; In addition, modern people face industrial exhaust, automobile exhaust, deforestation and other environmental problems emerge, work overtime and stay up late, diet and rest do not pay attention to, cough will take the initiative to come to the door, this problem is big or small, according to the Chinese tradition, or the most appropriate diet; The dietary formula of nourishing and nourishing lungs is indispensable for honey refining loquat autumn pear paste. In recent years, with the outbreak of the new coronavirus, mycoplasma virus and influenza, more and more consumers focus on medicinal and food products as daily tonics. Yiren Honey Loquat autumn pear Paste is not only committed to providing consumers with delicious nutrition, but also to providing solutions for consumers' daily nutrition and health from the details.
Five high quality raw materials were selected: Yapili from Wei County of Hebei, Santan Loquat from Minxian County of Anhui, five old Loquat leaves, Yongfu Luohan fruit from Guangxi and Baihua honey. Prebiotics with fructooligosaccharide were added to regulate intestinal flora, no pigment, flavor and preservatives, and 0 fat was not afraid of fat. 8 hours of ancient cooking, the whole process does not add a drop of water, only add the right amount of sugar seasoning, about 20 pounds of ingredients to boil out 1 pound of loquat autumn pear paste, into the cream into beads, hanging silk constantly, the color is moist, clear and no impurities, taste sour and sweet, dry eat not greasy, can be clear throat, effectively enhance resistance, suitable for all ages. Products for traditional medicine and food homologous products, there are a variety of eating methods, sweet and sour suitable, autumn dryness moistening lung essential.

Product Images

Please briefly describe how your product communicates with consumers

The packaging design of Centennial's intangible Heritage products is a testament to our commitment to preserving and promoting the ancient wisdom inherent in these traditions.
The packaging of Baiyiren intangible heritage Cream products is made of brown light-proof glass bottles, which are opened in the form of label strips. The different flavors of the whole series of cream correspond to the corresponding color toneness, which is simple and traditional. The color of the mixed loquat autumn pear cream is brown and gold. This package with the traditional Chinese "jade seal" form combined with the traditional dragon pattern "double dragon play beads" as the central focus of the product name, more visual impact, the background grain echoes the traditional process publicity, the continuation of the traditional tonality of the product, so that the packaging is more overall coherence, packaging details also increase the paste process diagram, better than similar products in the market, emphasizing the ancient texture of the product, Craft inheritance. The top selection of product raw material illustration, autumn pear, loquat and children's cream illustration color collocation is rich, to increase the traditional packaging of smart and lively, highlighting the "intangible cultural heritage technology" font, the overall packaging atmosphere calm, highlighting the intangible cultural heritage, to make the greatest differentiation selling point, convenient for consumers to enhance awareness.
Product packaging appeals to consumers seeking holistic health solutions rooted in cultural traditions, setting them apart from mainstream healthcare products.

Product Images

Ingredients List Photograph

Launch Date

2023-7

Target Consumer

Nourishing and moistening throat, maintaining the health of Chinese people with traditional intangible cultural heritage techniques

Weight/Volume per Pack

330g

Price per Item

98

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

china

Distribution Channels

电商 E-commerce

Market Performance

Since its listing, Centennial Yiren Honey Refining loquat autumn pear paste has been loved by consumers, with an average daily visitor volume of 1667, a total monthly single volume of 5076, an average daily conversion rate of 8.3%, and a monthly net profit of 446,090, successfully ranking first in the store, winning the ISEE Innovation Award Top 100 list in 2023, and Centennial Yiren Paste has gradually become a leading brand in the cream market.