Company Website

http://www.yizhibi.cn/

Product concept, highlights and added value

Clinical data shows that 60% -70% of people in China suffer from varying degrees of pharyngitis, which is not a serious disease but often affects daily life;
The company is located in Laiyang, which is famous nationwide for its Laiyang pears. Combining its own advantages, it conducts in-depth research on Laiyang pears, draws inspiration from traditional food and traditional Chinese medicine, and repeatedly studies and tries to combine Laiyang pears, honeysuckle, fat sea, lily, and lotus leaves to develop a health pear juice with blue hat certification. It is currently the only health fruit juice beverage.
Laiyang pear, with a planting history of about 2000 years, has been used as a raw material in modern medicine with over 20 drug names. However, it has strict requirements for the geographical environment of growth and is difficult to grow and bear fruit in other places. Therefore, Laiyang pear is a geographical indication product;
Lily, honeysuckle, chubby sea, and lotus leaves are four traditional Chinese herbs, combined with Laiyang pear, which have the effects of clearing the lungs, detoxifying, moistening the throat, and clearing fire; At the same time, the product ingredients are clean, meeting the needs of consumers for clean labels, and the Blue Hat certification has been elevated to the level of health care, which belongs to industry innovation.
In terms of taste, when opened, you can smell the natural aroma of pear fruit, and there is a light traditional Chinese medicine taste in the mouth, which is a comfortable and cool feeling of herbal plants and pear fragrance. It is refreshing and not sweet when passed through the throat.
The packaging adopts recyclable tinplate, with blue as the main color tone, reflecting professional craftsmanship, and small cans are convenient to carry; At the same time, the eye-catching "clear throat and moisten throat, protect throat" and "blue hat certification mark" make it convenient for consumers to directly feel it.
On the industry side, promote the concept of traditional Chinese medicine culture with food as a supplement, and fill the gap of health drinks in the juice industry; On the industrial side, promote the development of the Laiyang pear industry;
On the consumer side, meeting the needs of consumption upgrading, not only clean and delicious, but also with health functions;

Product Images

Please briefly describe how your product communicates with consumers

Yizhibi Health Pear Juice is aimed at middle class and silver haired individuals who experience throat discomfort and high-intensity throat use, and are concerned about family health; The Ministry of Health has recognized it as the only health preserving fruit juice beverage, with a clean ingredient list to meet the needs of consumers for clean and healthy health drinks;
The visual display of product efficacy on the packaging has been recognized by official media and consumers; The combination of natural pear aroma and light herbal flavor in taste allows consumers to feel the authenticity of the product; After drinking, the throat feels comfortable and moist;
Smoking or seasonal changes can cause discomfort in the throat, and continuous output is made on Xiaohongshu and WeChat, especially in the interaction on WeChat, where the conversion rate is high; On the private end, the product's efficacy is fully demonstrated during the epidemic and flu season, with free trial drinks, welfare draws, and throat protection tips for consumers to interact with, creating their own KOC and spreading it again;
Combining online and offline, focusing on free trial drinking for target consumers, allowing more consumers to truly experience the efficacy of their products; By leveraging the pear blossom and picking seasons, consumers can have a full understanding and participation of the Laiyang pear juice chain, enhancing brand trust;
The health attributes of the product and the high repurchase rate of drug line sales are attributed to the research and recognition of the product by drug line personnel, as well as the obvious physical sensation after drinking, and the promotion of their own real feelings. Product endorsement, channel and staff endorsement create drug line repurchase; At the same time, medication line free diagnosis increases favorability;
CCTV Star Avenue designated drinks to enhance brand tone; Multiple airlines have chosen a pen product and highly recognize its quality; Exclusive sponsorship of the National Sugar and Wine Fair for 20 consecutive years, deeply loved by distributors and consumers;

Product Images

Ingredients List Photograph

Launch Date

2020-2

Target Consumer

日常生活对呼吸道有损害者，如抽烟人群；高强度用嗓人群、如教师、主播等；呼吸道易感染人群和银发一族； People who suffer from respiratory damage in daily life, such as smokers; High intensity voice users, such as teachers, broadcasters, etc; People who are susceptible to respiratory infections and those with silver hair;

Weight/Volume per Pack

245ml

Price per Item

6.5元/罐

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 其他销售渠道 药线