Humanhappy Zhadan Luosifen_liuzhou xianyushipin Co. Ltd_Wow Food_FBIF Wow Food Awards, Food and Beverage Innovation Competition-Product、Packaging、Marketing

Humanhappy Zhadan Luosifen

Food | Instant Food

liuzhou xianyushipin Co. Ltd

Company Website

http://www.humanhappy.com/

Company Introduction

Human happiness was born in 2022. Our goal is to "save all the greedy ghosts in the world.".
Anyone who says decompression must go far away. At home, cooking a bowl of Luosifen for himself can still decompress and satisfy his hunger, satisfy his stomach and soothe his heart.
In order to allow everyone to enjoy their food more confidently, we ensure strict monitoring and control from raw materials to production. Just to let everyone sincerely sigh when they eat human happy Luosifen, "human happy Luosifen! It is a way to satisfy their cravings!

Product concept, highlights and added value

Fried eggs are the unique Luosifen side dish of Luosifen store in Liuzhou. The fried eggs not only retain the egg flavor of the eggs themselves, but also have the fried oil flavor. Soak in the snail soup to absorb the juice and absorb the hot, full mouth fried juice, which is a must order side dish of Luosifen for diners. Human Happy Fried Egg Luosifen broke through the technical barriers of the industry, and first developed the prepackaged fried egg, which truly restored the taste and flavor of the real fried egg. The fried egg in the soup, the powder partner, the instant food in the open bag, the thick thick soup, 11 kinds of food materials, and the heroic configuration of Rolls of dried bean milk creams, which is as big as potato chips, is bigger, has more ingredients, and has more flavor!
The visual center of the package is the picture of fried egg Luosifen, which highlights the appetite of fried soup and eggs to the maximum extent and improves the purchase and transformation of products.

Product Images

Please briefly describe how your product communicates with consumers

Human happiness is the brand of Luosifen, which was born in 2022. The team has explored and realized the needs of Luosifen lovers for taste and side dishes. With the upgrading of life and consumption concepts, more and more young people realize that one should also eat well, and a variety of fast food products with rich dishes are gradually moving towards the dining table. Luosifen lovers also have a higher demand for Luosifen side dishes. Customers thousands of miles away also hope to quickly eat a bowl of authentic and delicious fried eggs Luosifen at home. The emergence of fried eggs Luosifen just meets this market gap.
Product research and development: Human Happy Fried Egg Luosifen broke through the technical barriers of the industry, and first developed the prepackaged fried egg, which truly restored the taste and flavor of the real fried egg. The fried egg soup, the powder partner, the ready to eat bag, thick thick soup, and 11 kinds of food materials were configured boldly. Fried egg Luosifen is not only a bowl of powder that can satisfy the stomach, but also hopes that customers can enjoy the happiness of wordy powder and feel the fireworks of life.
Product packaging: The packaging of fried egg Luosifen is designed to best reflect the selling points of the product. With the real picture of fried egg Luosifen as the visual center, it highlights the appetite of fried egg soup to the greatest extent, and better improves the purchase and transformation of the product.
Marketing activities: In 2022, Tan Jianci, the official brand spokesman of Human Happiness, launched the brand TVC of "Drama Essence Luosifen" starring Human Happiness x Tan Jianci on the new media platform, with a total exposure of 150 million topics across the platform. Tan Jianci, the brand spokesman, airborne Tiktok head talent Duoyu and Mao Maojie broadcast the brand live in the broadcast room, which significantly improved the brand volume and brand sales.

Product Images