Company Website

https://www.weigangdairy.com/

Company Introduction

Nanjing Weigang Dairy Co., Ltd. was founded in 1928 and is one of the ethnic enterprises with a long history in China's dairy industry. After more than 90 years of inheritance and innovation, Weigang has become a key leading enterprise in national agricultural industrialization, one of China's top 100 food enterprises, and an advanced dairy production enterprise in Jiangsu Province. Weigang milk has become a high-quality agricultural product in China and a famous brand product in Jiangsu Province. In 2011, it was awarded the title of "China Old Brand". We provide daily fresh milk delivery services to millions of households and have been awarded the title of China's Top 100 Cold Chain Logistics Enterprises for many consecutive years. At the same time, there are research and development institutions and experimental facilities such as the National Dairy Processing Technology Research and Development Center, Jiangsu Dairy Engineering Technology Research Center, and Key Laboratories, jointly promoting the construction and improvement of China's dairy industry value industry chain.

Product concept, highlights and added value

SUPREME PURE series is advanced fresh milk brand of Weigang Dairy industry, every drop of Zhichun is produced in Weigang's own ecological pasture, starting from every grass and tree in the pasture, starting from every meal of cows, and opening Zhichun's strict quality control process. Weigang SUPREME PURE HongZeMuChang A2-βcasein Fresh Milk, use 286 strict standards control, the total number of colonies and somatic cells and other major indicators, are better than the European Union standards,where is Zhichun users , there is our farm, around the core market location, located in the south bank of Hongze Lake, Huai 'an City, Jiangsu Province, good air, good ecology. Achieve a 2-hour milk source radius and ensure freshness with speed. Milk extrusion is cooled to 3℃, from the pasture to the factory, the factory to the user, the whole cold chain logistics, GPS tracking, with technology to ensure fresh. Weigang Dairy has the largest single low-temperature liquid milk factory in Asia, which was officially put into operation in November 2023. Advanced equipment and high standards of cleanliness ensure high-quality products.
Zhichun Hongze Farm A2 fresh milk, in cooperation with Yangzhou University, with professional genetic screening technology, from 20,000 cows to select 1200 pure A2 gene cows, group management to ensure the purity of milk source. Patented environmental protection wood packaging, reflecting the product to nature, ecological friendly.

Product Images

Please briefly describe how your product communicates with consumers

In terms of product design, according to the big data of high-end milk population on Jingdong's e-commerce platform, the core population of advanced milk is concentrated in first and second-tier cities, married, older and younger, generally high income, higher education level, and age preference is concentrated in 31-45 years old, biased towards women. This part of the population's demand for high quality is not only satisfied with high protein, but to higher standards, better nutrition, more scarce direction. In recent years, A2 milk has been gradually favored by high-end consumers because of its scarcity, affinity and easy absorption. The growth rate is seven times higher than that of ordinary milk, and 66% of consumers have a clear understanding of its concept and recognize that its price is higher. Consumption scenes are mostly concentrated in the home for children, the elderly and other self-drinking. Therefore, in order to meet the needs of users for more high-end dairy products, Hongze Farm A2 fresh milk, the use of more friendly and rarer pure breed A2 milk source, and milk source for the product name, to help users more intuitive understanding of the slogan "pasture around". At the same time, 950ml with a roof pack is used to facilitate users to share at home and drink with the whole family.
In terms of marketing activities, Zhichun brand is committed to providing users with higher quality dairy products. In order to help users have a deeper understanding of high-quality dairy products and become more familiar with Zhichun brand, Weigang has long held research Tours, customized courses for users of all ages, invited everyone to visit factories and pastures, and provided calf adoption services to deepen the deep connection between users and our brand.

Product Images

Ingredients List Photograph

Launch Date

2024-4

Target Consumer

In the first and second tier cities refined mother crowd as the core, 30~40 years old young female customer group.

Weight/Volume per Pack

950ml

Price per Item

26.8元

Storage requirements

冷藏（0-4℃）

Marketing Area

Jiangsu Province, Anhui Province, Shandong Province.

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery