Company Website
www.angelyeast.com
Company Introduction
Angel Yeast was founded in 1986 and originated from the China National Yeast Research Center. Angel Yeast Co., Ltd was listed on the Shanghai Stock Exchange in 2000. As one of the leading companies in the worldwide yeast industry, Angel Yeast is committed to the mission of developing yeast biotechnology and innovate for healthy life.
Our business activities range from baking to food taste, nutrition & health, and biotechnologies. Our products are available in more than 160 countries and regions.
Our business activities range from baking to food taste, nutrition & health, and biotechnologies. Our products are available in more than 155 countries and regions.
Product concept, highlights and added value
1. In terms of ingredients, Angel's newly developed high sugar tolerant yeast strains are used, and 5 biological enzyme preparations are added, which is beneficial for the performance of the dough and the quality of the finished products. And it presents better versatility that suitable for both Chinese and Western style dough products.
2.The combination of yeast and enzymes makes dough easier to knead, so baking enthusiasts like office ladies can easily make dough products by using it.
3. The minimum independent packaging, with 5g of yeast, adopts the form of an easy-to-tear strip packaging , which is used for the first time in yeast industry. The design of using one bag at a time is very convenient for consumers, and also solves the pain points of waste and preservation for unused yeast. And it has extremely high anti-counterfeiting advantages.
4. We have added a QR code on the packaging, which can be scanned to link to the product making tutorial page, through it consumers can learn to make various kinds of dough products. We also used Tiktok, live broadcast, Xiaohonshu platforms and other channels to strengthen product promotion.
Product Images
Please briefly describe how your product communicates with consumers
Through online and offline researches, our R&D team has insight into the new generation of consumers' pain points in making breads and Mantou, including kneading time, kneading power, yeast dosage, product preservation and other aspects. So the team innovatively designed the product formulation, and improved greatly the adaptation of the yeast product in the production of different pastas, especially the dough with different sugar content, and innovatively designed the easy-to-tear strip packaging; We also learned that new generation of consumers prefer to buy products through viewing short videos and live broadcasts, and going to convenience stores, so we communicate with them in Tiktok, Xiaohongshu, and other new media platforms, and strengthened the construction of sales outlets in new convenient channels.
Product Images
Ingredients List Photograph
Launch Date
2024-1
Target Consumer
Household consumers aged 25 to 45 who enjoy baking and pastry making
Weight/Volume per Pack
60克（5g*12）
Price per Item
RMB15.90
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Chinese Mainland
Distribution Channels
电商 E-commerce; 小型商超和便利店 Supermarket & CVS
Market Performance
no