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Company Introduction
Qimeiyan was born in Shanghai, China in 2021 and is an Eastern New Nutrition brand produced with honor by Wanyilan. Brands seek their strengths from regional and ethnic attributes by tracing their authentic scenery, distinctive cuisine, and physical advantages, combined with traditional Chinese wisdom and scientific evidence, to explore their geographical advantages and cultural significance behind them. Focusing on providing cutting-edge health solutions that are more suitable for the physical condition of Chinese people for modern life. Qimeiyan adheres to the standard that every bite has a traceable source, emphasizing the origin of traceable raw materials. Starting from the wilderness, tracing the original strains, and bringing the physical intelligence above the wilderness back to the city.
Product concept, highlights and added value
In China, about 1.26 billion people suffer from gastrointestinal discomfort, which is the second most common health problem after colds. The climate, geographical features, and way of life give birth to different natural attributes and biological characteristics of people from different regions. Qimei Research traced the origins of 9 provinces and 7 major ethnic groups in China, capturing the differentiated characteristics of grassland ethnic groups: they possess a robust physique and a strong gastrointestinal tolerance environment despite their rough dietary structure and harsh geographical environment. The compound probiotic product is the optimal solution for replicating the gut microbiota structure of grassland people, developed after analyzing its gut microbiota structure.
The product has four core innovative advantages: scientific, pure, safe, and high-quality
1. Science: Fine compound star strain V9+Zhang+P8 in a 4:3:3 ratio to form a cluster of pointed bacteria; 99.8% of the spirochetes focus on sensitive issues in the intestine, with sufficient and effective addition, without making meaningless filling; Over 390 scientific endorsements have been accumulated, with 78 invention patents, 291 scientific literature, and 155 SCI indexed articles for V9+Zhang+P8 bacteria alone
2 Purity: V9 was isolated from the Inner Mongolia grassland at 48.46 ° N and 117.66 ° E, and there was no factory pollution within 50 kilometers of the bacterial source (from the depths of the grassland)
3 Safety: During the extraction and isolation from the bacterial source, as well as the subsequent cultivation and mass production process, the growth of the fungus continued to be good during the continuous cultivation period of 2000 generations, with very stable phenotypic characteristics and genetic stability
4. High quality: resistant to stomach acid and choline, with a high survival rate of 99.7% for Aspergillus V9. Good bacteria live in the intestines
Product Images
Please briefly describe how your product communicates with consumers
The Qimei Research team takes the needs of consumer intestinal regulation as the starting point, and with the traceability story of "every bite has a trace", communicates and replicates the selling points of the function of the steel stomach. In terms of product research and development design, Qimei Research traced the nutritional code behind the geographical advantages of grasslands, isolated Lactobacillus V9 from the intestines of healthy Mongolian children, and isolated Lactobacillus Zhang and Lactobacillus P-8 from naturally fermented sour mare's milk and sour cow's milk in Inner Mongolia grasslands, obtaining the optimal solution for replicating the genes and diet of herders. In terms of packaging design, Qimeiyan's products are in the shape of books, with the concept of "traceability books" and latitude and longitude markings, interpreting Qimeiyan's path of microbial traceability. Whether it's media communication, logistics experience, or e-commerce selling point penetration, Qimeiyan insists on communicating "traceable sources of strains" and "traceable clinical evidence", conveying strong product function information that is "not conditioning, but replication".
Product Images
Ingredients List Photograph
Launch Date
2023-4
Target Consumer
Young women aged 28 to 45 who pay attention to their own living conditions, have maintenance needs, support domestic products, and live in small towns in second and third tier cities in China
Weight/Volume per Pack
5颗/10颗/30颗装
Price per Item
59元/119元/199元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
In China
Distribution Channels
电商 E-commerce
Market Performance
Since its launch, 1.2 million bags have been sold, with an average monthly sales of 100000 bags.