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Company Introduction
Qimeiyan was born in Shanghai, China in 2021 and is an Eastern New Nutrition brand produced with honor by Wanyilan. Brands seek their strengths from regional and ethnic attributes by tracing their authentic scenery, distinctive cuisine, and physical advantages, combined with traditional Chinese wisdom and scientific evidence, to explore their geographical advantages and cultural significance behind them. Focusing on providing cutting-edge health solutions that are more suitable for the physical condition of Chinese people for modern life. Qimeiyan adheres to the standard that every bite has a traceable source, emphasizing the origin of traceable raw materials. Starting from the wilderness, tracing the original strains, and bringing the physical intelligence above the wilderness back to the city.
Product concept, highlights and added value
Qimeiyan Hawthorn Chicken Inner Gold Sandwich Soft Candy has entered the baby stomach strengthening market with a "pure nutrition" selling point, mainly with the following 5 innovative points:
1) Pure preparation of hawthorn: concentrated hawthorn without adding a drop of water throughout the process
The hawthorn chicken inner gold products on the market add hawthorn flavored fruit juice drinks, and only a few drops of hawthorn juice and hawthorn seasoning are added to a large pot of ingredients. The taste is not hawthorn, but hawthorn flavored. The concentrated hawthorn juice added by Qimeiyan was selected and extracted. After cleaning and removing impurities from the hawthorn, no other ingredients were added during the preparation process. The hawthorn juice was actually concentrated 10 times from fresh hawthorn to hawthorn juice.
2) The frying process of malt: Precisely control the thickness and maturity of raw materials according to drug specifications
The products on the market add raw malt, while Qimeiyan adds stir fried malt ingredients. The stir frying process is controlled according to the drug specifications, which is more beneficial for digestion and accumulation compared to raw malt.
3) Essence Sandwich Form: Sandwich Wrapped, Material Visible
Other similar products are pure gel jelly candy with a net content of 2g/piece, while Qimeiyan is sandwich jelly candy with a net content twice that of other products, which is more authentic.
4) Chicken lining gold essence: only essence is added, and the added amount is the top configuration of the industry
60:1 Extract the essence of chicken nugget, add 60mg of chicken nugget essence to each Chimeiyan Hawthorn chicken nugget sandwich soft candy, and the added amount is the top preparation of the industry.
5) Innovative packaging form: envelope+self-supporting bag, portable and beautiful
Product Images
Please briefly describe how your product communicates with consumers
The Qimei Research team mainly approaches from the perspective of "pure nutrition 10 times beneficial", and deeply communicates with the selling points of pure addition of product raw materials, high-quality material selection, etc., highlighting the value points of differentiation between this product and similar products on the market. On the packaging, Qimeiyan has added a cover to communicate sourness, sweetness, and filling, which is more suitable for the target audience - babies.
1) Pure preparation of hawthorn: concentrated hawthorn without adding a drop of water throughout the process
2) The frying process of malt: Precisely control the thickness and maturity of raw materials according to drug specifications
3) Essence Sandwich Form: Sandwich Wrapped, Material Visible
4) Chicken lining gold essence: only essence is added, and the added amount is the top configuration of the industry
5) Innovative packaging form: envelope+self-supporting bag, portable and beautiful
Product Images
Ingredients List Photograph
Launch Date
2024-2
Target Consumer
A novice mother who lives in a first tier or second tier city, aged 28 to 35, and whose child is often picky about food, anorexia, bloating, or has poor spleen and stomach
Weight/Volume per Pack
5颗/30颗装
Price per Item
49元/89元
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
In China
Distribution Channels
电商 E-commerce