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Product concept, highlights and added value

Xinliangji's "Sanhao Grilled Fish," featuring good fish, quality ingredients, and excellent craftsmanship.

1.Good Fish:
Selected grass carp (commonly known as Qingjiang fish) raised in the Honghu region of Hubei. The meat is delicate, fresh, not fishy, with high protein content, and virtually no small bones, suitable for both adults and children.
Prepared from live fish to maintain the best fish texture.
Generous weight: Each package of grilled fish contains a fish weighing 500g, ensuring the actual live fish weighs at least 700g to achieve a one-kilogram cooked fish.
2.Quality Ingredients:
Ingredients fermented in their own sauce vat are used to stir-fry the grilled fish. The proprietary purple altar sauce vat selects high-quality ingredients, combines them with Zigong's unique well salt, undergoes natural fermentation with patience, infusing the grilled fish with the soulful flavor of Sichuan.
3.Excellent Craftsmanship:
Personally researched by Xu Bochun, a successor of Sichuan Zigong Salt Ban cuisine. Adhering to ancient traditions, meticulously crafted for over 6 months, aiming for freshness, rich broth, and fish meat as tender as tofu.
4.Each grilled fish comes with a special package of dry ingredients (unique to Xinliangji, as other similar products in the market lack dry ingredient packages). Before the grilled fish is ready, heat oil and stir-fry the chili package, pouring it over the grilled fish not only enhances the aroma but also adds a sense of ritual to the dining experience.
5.The grilled fish is frozen for preservation, requiring no thawing when consumed. Simply follow the instructions to add water and cook, convenient, quick, delicious, and affordable. Experience restaurant-level delicacy at half the price.

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Please briefly describe how your product communicates with consumers

Xinliangji's brand vision is to bring joy to everyone through delightful cuisine. Our approach is to only sell what we would eat ourselves, and we never offer anything that we wouldn't personally enjoy.

Each product from Xinliangji undergoes continuous refinement. In terms of taste, we have Master Xu Bochun, the third-generation successor of Salt Ban cuisine, overseeing the flavors. The seasoning ingredients are mostly fermented using traditional methods in our own factory, allowing time to nurture the flavors with patience and composure. We rigorously control the quality of ingredients, ensuring that nothing is included that we wouldn't consume ourselves.

In an era that values efficiency and intelligence, we choose to put in the effort, adhere to our initial aspirations, and maintain a conscientious approach. We hope everyone can joyfully experience Xinliangji's cuisine and truly find happiness through the enjoyment of good food.

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

People aged 25-40 who like to eat grilled fish, or want to enjoy a large meal at home or outdoors in the camping scene

Weight/Volume per Pack

668g

Price per Item

74.9元/包，139.9元两包赠烤盘

Storage requirements

冷冻（-18℃）

Marketing Area

Chinese mainland

Distribution Channels

电商 E-commerce