Company Website
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Company Introduction
Dong To Go
Dadong Catering New Retail Brand
Committed to the innovation and development of Dadong cuisine, the company was established in 2017 and fully covers Dadong's offline stores, online self operated malls, new retail ports, and community e-commerce channels nationwide. Continuing Dadong's nearly 40 years of craftsmanship and consistent high quality standards, the company allows Dadong's flavors to be within reach and refined cuisine to be integrated into a beautiful daily life. Chinese food culture labels can be globalized, and Beijing roast duck food labels can be globalized
Product concept, highlights and added value
Positioning: 600 Year Revival of Roast Duck, Beijing Roast Duck Gift, Beijing Gift, National Roast Duck New Food Generation
The spokesperson for Beijing Roast Duck has repeatedly taken Beijing Roast Duck to new heights, creating a crispy and non greasy roast duck, and a new generation of pre made roast duck in China. This black gold gift box is more focused on opening up the globalization era of Beijing Roast Duck
1) Packaging Upgrade - Black Gold Fashion, Beauty First: The Palace Museum can turn red in 600 years, and the roast duck in 600 years can also be fashionable. The tradition should be exquisite, and the trend should be elegant. This is Mr. Da Dong's philosophy, as well as the design concept of the Da Dong roast duck [Black Gold] box. We will continue to use the visual hammer IP [Roast Duck Illustration] of Da Dong roast duck to design a hand-held box style, boldly introducing black and gold. Fashionable and comprehensively upgrading the inherent impression and packaging style of Beijing roast duck among the public. Make Beijing roast duck fashionable and appreciate the aesthetics of the new generation.
2) Convenient Upgrade - Exquisite and Lazy, More Convenient: In the era of double speed, time is wasted on beautiful things, and duck meat is restored with just one click. For the first time, the roast duck rack has been made into vitality duck soup, paired with 6 vegetable vitality packs, allowing you to enjoy the pleasure of drinking the original duck soup for 3 minutes, meeting the needs of convenient fast food consumption.
3) Beijing flavor upgrade - old Beijing sesame paste Shaobing (Baked cake in griddle): it is equipped with the white moonlight of Beijingers for the first time - sesame paste Shaobing (Baked cake in griddle) sesame paste Shaobing (Baked cake in griddle), which is the staple food and also the authentic Beijing flavor
4) Ritual upgrade: Gourmet beauty accessories, equipped with the same style as the Da Dong store - roast duck plate, hand glazed, all are unique items, full of ceremony.
5) Taste upgrade - more authentic, breaking the bad taste of Beijing roast duck, highly restoring the freshly baked taste of dine in, and allowing you to enjoy a crispy and non greasy taste at home.
Product Images
Please briefly describe how your product communicates with consumers
Positioning: 600 Year Revival of Roast Duck, Beijing Roast Duck Gift, Beijing Gift, National Roast Duck New Food Generation
The spokesperson for Beijing Roast Duck has repeatedly taken Beijing Roast Duck to new heights, creating a crispy and non greasy roast duck, and a new generation of pre made roast duck in China. This black gold gift box is more focused on opening up the globalization era of Beijing Roast Duck
1) Packaging Upgrade - Black Gold Fashion, Beauty First: The Palace Museum can turn red in 600 years, and the roast duck in 600 years can also be fashionable. The tradition should be exquisite, and the trend should be elegant. This is Mr. Da Dong's philosophy, as well as the design concept of the Da Dong roast duck [Black Gold] box. We will continue to use the visual hammer IP [Roast Duck Illustration] of Da Dong roast duck to design a hand-held box style, boldly introducing black and gold. Fashionable and comprehensively upgrading the inherent impression and packaging style of Beijing roast duck among the public. Make Beijing roast duck fashionable and appreciate the aesthetics of the new generation.
2) Convenient Upgrade - Exquisite and Lazy, More Convenient: In the era of double speed, time is wasted on beautiful things, and duck meat is restored with just one click. For the first time, the roast duck rack has been made into vitality duck soup, paired with 6 vegetable vitality packs, allowing you to enjoy the pleasure of drinking the original duck soup for 3 minutes, meeting the needs of convenient fast food consumption.
3) Beijing flavor upgrade - old Beijing sesame paste Shaobing (Baked cake in griddle): it is equipped with the white moonlight of Beijingers for the first time - sesame paste Shaobing (Baked cake in griddle) sesame paste Shaobing (Baked cake in griddle), which is the staple food and also the authentic Beijing flavor
4) Ritual upgrade: Gourmet beauty accessories, equipped with the same style as the Da Dong store - roast duck plate, hand glazed, all are unique items, full of ceremony.
5) Taste upgrade - more authentic, breaking the bad taste of Beijing roast duck, highly restoring the freshly baked taste of dine in, and allowing you to enjoy a crispy and non greasy taste at home.
Product Images
Ingredients List Photograph
Launch Date
2020-6
Target Consumer
The customer group who loves classic Chinese cuisine and gathers for weekend and holiday meals; The customer group for holiday gifts and corporate welfare needs
Weight/Volume per Pack
1710g
Price per Item
238元/盒
Storage requirements
冷冻(-18℃)
Marketing Area
The whole of China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 餐饮&酒店 Restaurants & Hotel; 其他销售渠道 礼品渠道、银行福利、航空公司
Market Performance
无