Company Website

www.explorecuisine.com

Company Introduction

Explore Cuisine is a Swiss gluten-free health food brand established in 2008. With a dedication to craftsmanship in producing gluten-free staples, their products are available in 26 countries and regions worldwide and are favored by internationally renowned sales channels such as Costco and Wholefoods. Committed to offering a wider variety of staple foods that are simple in ingredients, healthy, and delicious, their guiding principle is "to make ourselves, the next generation, and the planet healthier."

Product concept, highlights and added value

Explore Cuisine, in collaboration with Unilever's plant-based meat brand The Vegetarian Butcher, has launched the Red Lentil Penne with Black Truffle Plant-based Meat Sauce microwave cooking set, conceptualized to address the pain points of health-conscious consumers seeking convenient light meals. As health awareness increases, light meals have become more popular in the market. However, existing healthy light meal options are either too expensive or not convenient enough to prepare. This product simplifies the food preparation process, optimizes storage methods, and controls nutritional components precisely to meet the demands of consumers living fast-paced lifestyles.

The highlights include a quick and convenient preparation process, ambient storage, and precise nutritional control. These features not only enhance convenience for consumers but also fulfill their pursuit of nutritious eating. Whether at the office, the gym, or while traveling, as long as there's a microwave available, a nutritious meal can be enjoyed quickly. With only 286 calories per box, similar to a main dish salad, and paired with plant-based meat sauce and bean brown rice penne, each serving provides >7g of dietary fiber and >15g of high-quality plant protein. With low glycemic index, slow carbohydrates, gluten-free ingredients, it's a safe and healthy choice for a wide range of consumers, including those looking to lose fat, gain muscle, control sugar levels, and those who are vegetarians or have gluten allergies. The product can be stored at room temperature, eliminating the need for refrigerator space even when stocking up for the long term.

In terms of ingredient and flavor selection, red lentil penne and black truffle plant-based meat sauce are innovative takes on traditional pasta dishes, enhancing the flavor while providing more plant protein and dietary fiber. The marketing and packaging advocate a simple and environmentally friendly design philosophy, reflecting the brand's commitment to health and sustainability.

Product Images

Please briefly describe how your product communicates with consumers

The Explore Cuisine team, through a deep understanding of consumers' daily needs for healthy foods, including goals such as fat reduction, muscle gain, and sugar control, as well as the pursuit of convenience in their busy lives, has developed this microwave-ready controlled-calorie pasta dish. During the product development phase, the team focused on the selection of ingredients and nutritional balance to ensure the product is both healthy and delicious. In terms of packaging design, they adopted packaging that is easy to carry and can be stored at room temperature to reduce the storage burden on consumers.

In marketing activities, the team communicates with consumers through multiple channels, including social media, online and offline event promotions, and collaborations with fitness communities like Super Monkey, to inform consumers about the product's unique value and ease of use. By offering tastings and interactive Q&A sessions, the team actively collects consumer feedback for further product improvement. At the same time, by educating consumers on the benefits of plant proteins and low-GI foods, the team also enhances consumer awareness of healthy eating, thereby building a positive brand image and trust with consumers.

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

Young office workers in first and second-tier cities, with a need for fat reduction and calorie control, seeking a quick solution for lunch or dinner, with a certain awareness of environmental conservation.

Weight/Volume per Pack

160g

Price per Item

24.9/盒

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

mainland China

Distribution Channels

电商 E-commerce; 杂货店 Grocery