Company Website

https://www.milkground.cn/

Company Introduction

With the mission of "cheese for every household" and the philosophy of "guided by consumers’ needs and preferences, we will embrace craftsmanship to ensure our products are made with perfection", Milkground is committed to bringing nutritious, delicious cheese and a healthy lifestyle to consumers.
Milkground has a total of 5 modern production bases in Shanghai (Jinshan District, Fengxian District), Tianjin, Jilin and Changchun, all of which use world-class cheese production equipment, with a total annual production capacity of more than 160,000 tons, ranking first in China. The company's raw materials are selected from cheese raw material suppliers in Europe and Oceania, and the world's high-quality milk sources are carefully selected to ensure product quality from the raw material side.

Product concept, highlights and added value

The newly upgraded Microcolando 60% Cheese Gold Cheese Sticks is a great product innovation designed to provide healthier and nutritious snacks for children aged 3-6 years old. In terms of formula, 0% sweetener, 0% preservative, 0% stabilizer, 0% gelatin, 0% carrageenan, the ingredient list is clean, and it does not cause a burden to the body; Non-artificially added original high calcium, 8.0g high-quality milk protein, easier for the human body to absorb; The cheese content is up to 60%, which guarantees a rich and mellow taste, and every bite is a cheese aroma. The packaging design is in white gold to highlight the pure texture. The popular PAW team IP has also become one of the reasons why children love it.

Product Images

Please briefly describe how your product communicates with consumers

With the continuous progress of society, the concept of big health is becoming more and more deeply rooted in the hearts of the people, and in terms of processed food, it is mainly reflected in consumers' concern for the ingredient list and additives. According to the research data of third-party companies, when parents buy products for their children, factors such as "clean formula, natural ingredients, and real efficacy" pay the most attention. Cheese sticks have been highly competitive in the market in recent years, and it can be concluded that parents' attention to the ingredient list is an important opportunity for the category. The core of this upgrade is: the ultimate pure formula, higher quality, purer formula, Microcolando also hopes that through this upgrade, the high-end image of the cheese stick category, and the cutting-edge position.

Product Images

Ingredients List Photograph

Launch Date

2024-1

Target Consumer

Children aged 3-6 years are the mainstay

Weight/Volume per Pack

100g

Price per Item

22.8元/袋

Storage requirements

冷藏（0-4℃）

Marketing Area

Nationwide

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS

Market Performance

无