Company Website
https://www.milkground.cn/
Company Introduction
With the mission of "cheese for every household" and the philosophy of "guided by consumers’ needs and preferences, we will embrace craftsmanship to ensure our products are made with perfection", Milkground is committed to bringing nutritious, delicious cheese and a healthy lifestyle to consumers.
Milkground has a total of 5 modern production bases in Shanghai (Jinshan District, Fengxian District), Tianjin, Jilin and Changchun, all of which use world-class cheese production equipment, with a total annual production capacity of more than 160,000 tons, ranking first in China. The company's raw materials are selected from cheese raw material suppliers in Europe and Oceania, and the world's high-quality milk sources are carefully selected to ensure product quality from the raw material side.
Product concept, highlights and added value
Cod Cheese Sticks is an attractive and innovative cheese snack. It has a three-layer structure, the outer layer is made of domestic high-quality deep-sea cod, pressed into a thin slice; the middle layer is a cheese block with different flavors. It combines the flavors of the land and the sea, with a fresh and mellow taste in the warmth, and the three-layer structure brings the freshness of two kinds of animal proteins, which is both tasty and powerful.
The Cod Cheese Sticks comes in 3 flavors: Sesame Original, Black Truffle, and Szechuan Spicy.
The Original Cheese Flavor allows you to taste the true flavor of cheese + cod;
The Black Truffle Flavor is specially added with real black truffle sauce, which has distinctive mushroom flavor characteristics and is suitable for young people who have the habit of consuming western-style cheese;
The Szechuan Spicy Flavor is made with YiDu peppers, which improves the spiciness based on the classic Szechuan Sichuan spicy flavor and provides a strong and umami taste.
Product Images
Please briefly describe how your product communicates with consumers
We designed an interesting packaging language for the young Chinese consumers: a little man whose head is wearing a codfish headgear, holding a codfish cheese stick in his arms，running, alluding to the well-known Chinese proverb: Who moved my cheese?
The products therein are individually packaged, using clean and hygienic packaging, and are full of rich, umami flavor in a single tear.
This package was launched after thousands of consumer tests conducted by the internal CMI team, which resulted in an significant consumer preference. As a result, we created a more recognizable series symbol for this series, using the 浓 characters of the writing style as an icon to create the sense of this product series.
Product Images
Ingredients List Photograph
Launch Date
2024-4
Target Consumer
18~35 years old young people who like cheese and love to try new products.
Weight/Volume per Pack
独立包装短条：42g×24袋/箱
Price per Item
18.5元/袋
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
Mainland China
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel
Market Performance
无