Company Website

http://www.shouquanzhai.cn/

Company Introduction

Shou Quan Zhai, founded in 1760, is a China time-honored brand.
Shouquanzhai Group is committed to showing the world the charm of oriental food and drink, combining the theory of Chinese traditional medicine and food homology, combined with a number of patented technologies, specializing in the research and development, production and sales of herbal health diet. It has won the favor of many investment institutions and received many rounds of investment. At present, it has a matrix of series of products such as brown sugar ginger tea, plum juice, water chestnut juice, brown sugar cubes, substitute tea, Chinese plant-based drinks, seasonings, etc. The products are loved by the majority of consumers and the head anchors of various platforms. The main product brown sugar ginger tea for six consecutive years Tmall Double Eleventh Day ginger soup category sales first, single product sales of more than 200 million.

Product concept, highlights and added value

Shou Quan Zhai Brown Sugar Ginger Tea is a ginger tea recipe that has been passed down for centuries, Combined with a number of national patented technological innovation, the Oriental women's drink created.Shou Quan Zhai was founded in 1760,Awarded the title of "China time-honored Brand" by the Ministry of Commerce of the People's Republic of China.The ginger tea recipe has been passed down for a hundred years, and Shouquanzhai's innovative use of contemporary science and technology has brought this traditional drink to the forefront in a new form.Compared with the traditional production process, Shou Quan Zhai Brown Sugar Ginger Tea uses patented automated equipment to extract ginger oil from high-quality ginger raw materials by multi-layer grading, fully extracting the effective natural ingredients and firmly locking in the flavor and nutrition of ginger.Product form using advanced granulation technology, was tiny granules, compared to most of the block brown sugar form on the market, Shouquanzhai Brown Sugar Ginger Tea brewing time is shorter, that is, the use of cold water brewing, but also to achieve 5 seconds of quick dissolve, dissolve fully without dregs.
Shou Quan Zhai focuses on women's health and is committed to caring for the current generation through traditional Chinese food culture.Brown Sugar Ginger Tea, a traditional women's menstrual drink, is strongly tied to the female consumer market.Shou Quan Zhai products are packaged in small, independent strips for easy storage, carrying, and follow one’s own inclinations. With the instant product form, it provides urgent care for women with menstrual cramps.
Raw materials strictly selected landmark-level ingredients, Yunnan small yellow ginger with Guangxi brown sugar, the formula does not add custer sugar, refused additives.With innovative technology, it brings high-quality drinking experience, which is very delicate and smooth to drink, without the kind of sandy granularity of boiled ginger tea, sweet and not greasy, but the nutrition is not inferior to the freshly boiled ginger tea.

Product Images

Please briefly describe how your product communicates with consumers

1、Innovate the traditional brand of brown sugar ginger tea and build a new image of the internationally renowned nourishing Oriental food and drink.
In February 2015, Shou Quan Zhai, a century-old brand, teamed up with Alibaba Group and YTO Express to launch the event “Shou Quan Zhai for Period” with its star product—Shou Quan Zhai Brown Sugar Ginger Tea—to target the female market with “quickness” as its core. Consumers can place orders online and truly enjoy the wonderful experience of drone-served drinks! The event was well-received and attracted global media attention, including TIME, CNBC, The Verge, Toutiao, and Engadget.
2、Marketing combinations to create category faddish
In order to continue to create the first impression of the brand as “nourishing Oriental tea” around the world, Shou Quan Zhai signed contracts with Olympic champion Ms. Sun Yiwen. Slogans such as “the brown sugar ginger tea beloved by the Chinese champion” and “nourishing Oriental tea is now all the rage” were exposed on various media platforms and went viral. At the same time, in e-commerce, Shou Quan Zhai Brown Sugar Ginger Tea, with reliable quality and strong brand strength, successfully landed in the live stream of various A-list anchors in Taobao and TikTok, gathering a group of top live-streamers to sell such cheap and cheerful products to consumers. In the end, Shou Quan Zhai Brown Sugar Ginger Tea topped the Double 11 sales under the ginger drink category on Tmall, China’s largest e-commerce platform, for six consecutive years (2016-2021).

Product Images

Ingredients List Photograph

Launch Date

2023-9

Target Consumer

1、People with irregular menstruation, uterine cold and dysmenorrhea; 2、People who suffer from wind-cold and cold; 3、Immunocompromised populations;

Weight/Volume per Pack

120g/盒（10条）

Price per Item

15.9元

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

· China mainland

Distribution Channels

电商 E-commerce; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery; 餐饮&酒店 Restaurants & Hotel

Market Performance

Helping the brand to win the second place in the 2023 JingDong Nutritional Tea category.
the 2023 Tmall double eleven day Chinese health instant drink category number one.
For 8 consecutive years, Tmall Chinese health instant drink category double eleven day sales TOP1