Company Website

https://www.sencl.com.cn/

Company Introduction

[Leading company in biosynthesis - Huarui Biotech]
Huarui Biotech, as the world's largest manufacturer of ergothioneine, occupies more than 50% of the global market share. It has promoted ergothioneine to obtain US GRAS certification and become one of the food ingredients of American food. The two founders have backgrounds in the Chinese and American Academy of Sciences, and led a team with more than 100 doctoral researchers from the American Academy of Sciences, Cambridge, and Imperial College to convert the international price from to a 10,000-yuan level. Relying on basic research and advantages of mass production empower the entire industry, we provide raw materials and product design solutions for global brands such as GNC, Muscletech, Estee Lauder, and Nepstar Chain Drugstore.

Product concept, highlights and added value

[New ingredient- the fifth generation antioxidant]: The product is added with a new raw material known as the "longevity vitamin" -
ergothioneine, which has passed multiple safety certifications from the US Food and Drug Administration GRAS and the European Food Safety Commission. As a fifth-generation antioxidant, there are hundreds of scientific research papers proving its excellent antioxidant capacity. Additionally, it has mitochondrial-level anti-aging capacity through the exclusive OCTN-1 transporter protein.
[New formula – the combined and enlarged effects of whitening ingredients]: What is even more worth-mention is that in addition to its outstanding antioxidant ability, ergothioneine is a treasure ingredient that can be adapted to any formula. Therefore, for the first time, the product combines the two major needs of women: anti-aging and whitening and removing freckles (including chloasma). It is compounded with nicotinamide and hyaluronic acid to achieve one-step satisfaction.

Product Images

Please briefly describe how your product communicates with consumers

I. R&D background
1. [Enterprise Background]: Biosynthesis technology empowers the nutrition and health industry
Synthetic biology is the "third biotechnology revolution". In recent years, synthetic biology has changed traditional industrial production methods and has been widely used in the fields of health care, energy, materials, chemical industry and other fields in a greener and more efficient way. Huarui Biotech breaks technical barriers and converts the price of ergothioneine from tens of millions of yuan per kilogram to the level of 10,000 yuan, bringing benefits to the nutrition and health industry.
2. [Innovative ingredients]: Fifth generation antioxidant-ergothioneine
Experimental data show the efficiency of ergothioneine in scavenging free radicals is 40 times that of coenzyme Q10, 14 times that of glutathione, and 6,000 times that of vitamin E." This ingredient has a dedicated transporter OCTN-1, which can directly transport ergothioneine into mitochondria, target free radicals, resist oxidative damage, maintain redox balance, and thereby improve the "long-term health cycle" of cells and even the body.
II. Product design
Product Positioning: mitochondrial-level whitening capsule
1. [Valid]:
1) Powerful anti-aging: Mitochondrial-level anti-aging, able to enter mitochondria to remove free radicals (when excessive free radical exists, the human body will face oxidative stress, eventually leading to aging). Ergothioneine capsules can eliminate 46.71% of free radicals in the body, accelerate metabolism by 55.75%, improve sleep by 45.88%, and increase collagen production by 72.9%. Prevent the aging of internal organs and superficial skin, improve sagging external skin, and significantly increase daily energy.
2) Powerful whitening: According to clinical trials, it reduces chloasma by 24% and erases melanin by 58%. Compounded with nicotinamide, VC, and glutathione, it has triple full-link melanin blocking, inhibits 87% of tyrosinase, prevents melanin from being transmitted upward, and accelerates melanin exfoliation.
2.【Safety】
1) The U.S. FDA includes general foods ➡Huarui Biotech promotes
2) The Chinese National Health Commission has included new resource foods ➡ Huarui biotech promoted (now passed the review of the China Ministry of Agriculture)
3) The EU stipulates that babies can consume
4) Used as a preservative for organ transplantation

Product Images

Ingredients List Photograph

Launch Date

2023-11

Target Consumer

Women aged 25 and above who have demands for anti-aging, whitening, and spot removal

Weight/Volume per Pack

60粒/瓶

Price per Item

1039/瓶

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

China Mainland

Distribution Channels

电商 E-commerce

Market Performance

Since the launch of the product, we have carried out various ways of reaching users. The live sales of the recent three large-scale live broadcasts were 350,000+1,500,000+, and 350,000+ respectively. The Tian Mao industry ranking increased by more than 270 places. At the same time, the number of Xiaohongshu notes has reached more than 100 as of today. Last but not least, Huarui Biotech is also the unit that wrote the "Ergothioneine white paper".