Company Website
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Company Introduction
Wuhan zirancui shipinkeji youxiangongsi is an innovative company focused on providing healthy, natural, no-additive food for Chinese mothers and children. The company integrates the advantages of e-commerce, big data marketing, online service and offline franchise system, and is committed to creating high-quality food that mothers are assured and babies like, so that mothers are more relaxed and babies grow more worry-free! With the mission of "releasing natural wisdom and enjoying a healthy new life", the company founded the [Jin Dou Ya] brand in 2019. The brand philosophy is to always adhere to simpler and cleaner ingredients and reject artificial additives.
Product concept, highlights and added value
① Product features description:
JinDouYa yam oat powder is mainly for children with weak spleen and stomach. The ingredients are only oat powder and iron rod yam powder. The main ingredients are clean and artificial addition is refused. The packaging design of "little yellow bucket" + independent inner bag also breaks the traditional packaging of conventional yam powder for adults or middle-aged and elderly people; From the appearance to the ingredients are unique design for children, to increase children's interest and love.
② Innovation in different dimensions:
Ingredients innovation: ingredients in addition to the use of customers to strengthen the spleen and stomach have strong cognition of yam, especially added after enzymatic hydrolysis of oats, make the taste more sweet, children love to drink;
Packaging innovation: the use of fun bucket + independent bag, more convenient and hygienic, more abundant use scenarios;
Crowd innovation: Ingredients and packaging are designed separately according to the needs of children to increase interest and improve taste
Product Images
Please briefly describe how your product communicates with consumers
In 2023, the Jin Dou Ya team accidentally found an incongruity: most of the products on the market for relieving children's common daily uncomfortable symptoms are medicines, and children do not like to drink medicine, and mothers do not want to directly let children take medicine, but will choose to first eat therapy, such as yam, steamed apple, Gyale seed soup, etc., when the child's spleen and stomach are weak to relieve children's mild symptoms. The main contradiction is that most of the spleen and stomach strengthening products on the market for the special population of children are biased not enough drugs, and they are also worried that drinking too much will have side effects, and bad taste is also a big problem. In response to such an incongruity, the Jin Dou Ya team launched a product called yam oat powder, which is a combination of iron stick yam with mother's cognition and oats with enzymatic hydrolysis treatment. The biggest advantage is that different from other spleen products, besides solving the troubles of mothers, it is also very suitable for children's taste. At the same time as a food without medicinal materials do not have to worry about side effects, after the market will harvest many mothers and children love!
Product Images
Ingredients List Photograph
Launch Date
2023-3
Target Consumer
Mothers/family buyers with children between 6 months and 8 years of age who are concerned about food safety and ingredients;
Weight/Volume per Pack
225g/桶（15g/袋*15袋）
Price per Item
39.9/桶
Storage requirements
常温储存（Normal Temperature Preservation）
Marketing Area
The whole country
Distribution Channels
电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 其他销售渠道 社区团购、母婴店、零食店等
Market Performance
2023.03- Jin Dou Ya and yam oat flour online
2023.05- Recommended by more than 10 Wanda people across the network
2023.06-09- Long ranked TOP1 on the list of Tiktok nutrition breakfast powder
2023.11- Tiktok maternal head Master Recommendation (Junjun Complementary Food + Hipdad Professor Liu)
2023.12- Won the Douyin Instant drink bag popularity list and explosive list TOP1
2023.12- Tiktok single chain sales exceeded 230,000 pieces
2023.12- Omni-channel sales exceeded 3.6 million bags
2024.1- Settled in more than 8,000 offline mother and baby stores