Company Website

www.mengniu.com.cn

Company Introduction

Mengniu is a Chinese dairy supplier ranking seventh in global dairy industry with a brand value of 68.5 billion yuan. Mengniu owns ace products such as Milk Deluxe, Just Pure and Fruit Milk Drink to meet the nutritional needs of different consumers. Mengniu adheres to innovative research and development, and is committed to becoming the most reliable nutrition and health food company in the world.

Product concept, highlights and added value

As the impression of ambient yogurt consumers, most of the ambient yogurt products contain massive additives, which cannot be compared with low-temperature yogurt. This zero-added yogurt abandons the dilemma of traditional ambient yogurt using a large number of additives to ensure the texture and taste of the product, and uses natural food materials to develop products. The concept of zero-added yogurt is proposed for the first time, so that consumers can experience delicious taste and visible health.
Just Pure 0 added yogurt, with good milk, good strains, good ingredients, leading yogurt to higher quality, more healthy direction.
This product takes a step forward in the "purity、clarity" of the formula, selects simple ingredients that can be easily understood, adds healthy natural raw materials, makes the new formula more simple, and does not lose low-temperature yogurt in taste.Consumers’ perception and awareness of health are constantly improving. And they require not only delicious, but also healthy products, which leads to a new era of consumption.

Product Images

Please briefly describe how your product communicates with consumers

With a variety of products emerge in the ambient yogurt market, consumers have more choices, began to pay more attention to the healthy perspectives, natural attributes of the product. "Tasty and healthy" has become a new demand for ambient yogurt consumer groups. That’s when 0 added yogurt came into being.The use of natural food raw materials to replace food additives, which help reduce food additives with same tasty flavor, so that consumers' health and sensor requirements can be satisfied.Citrus fiber, seaweed powder, starch are pure food raw materials, although the price is expensive, but Just Pure still adhere to the truth, with the price remains unchanged, so that consumers enjoy delicious while ensuring health.

Product Images

Ingredients List Photograph

Launch Date

2023-12

Target Consumer

Consumers who pursue nature and purity. Consumers who emphasize the health and natural attributes of products, seeking for room temperature yogurt which is “both delicious and healthy”.

Weight/Volume per Pack

200g

Price per Item

5.5元/包

Storage requirements

常温储存（Normal Temperature Preservation）

Marketing Area

All regions of China

Distribution Channels

电商 E-commerce; 大型商场 Shopping Mall; 小型商超和便利店 Supermarket & CVS; 杂货店 Grocery